Catherine Monahon, Copywriter, MacPherson’s Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists with years of experience on the…
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Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday
Cassie Brehmer, Midwest Account Manager & Catherine Monahon, Copywriter, MacPherson’s Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month. Black Friday, November 23rd Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts. While this “holiday”…
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Retailer’s Choice: Next “Demo Days” Feature
Cassie Brehmer, Midwest Account Manager, MacPherson’s Last month we introduced a new feature called Demo Days, which outlines instructions and materials needed to create an in store demonstration or workshop. Regular in-store activities help to foster a sense of community and make your store a destination spot for artists and hobbyists alike. Allowing your customers to participate in a hands-on activity that educates them on products and lets them leave your store with an item they are confident they can recreate. We’ve put together a list of demo ideas for 4th Quarter. Let us know which activity inspires you and we’ll outline how to do the most requested one in…
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Sakura of America’s New Koi Creative Art Colors (CAC) Make a Splash!
@SakuraofAmerica’s new Koi® CAC (Creative Art Colors) Watercolors are compact kits packed with unique colors and effects for one of a kind projects. Koi CAC is available in 12 and 24 color kits. Each cake set includes 4 metallics and 8 fluorescents. Learn more by searching the hashtags #SakuraKoi or #SakuraKoiCAC, and click here to find them on OEX. Luxe Watercolors for Shimmer, Shine & Luminescence Koi CAC are pocket sized with essential accessories for painting on the go. Create unique washes and blends with the metallic, fluorescent, and pearlescent paints; explore a whole new spectrum of stunning effects by mixing these Creative Art Colors with your traditional watercolor set.…
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Trends Worth Watching
In recent tracking of Art & Craft retailers email campaigns, some notable trends are emerging. We’re following these developments closely and we think it’s so important to note that we’ve included a new section in the MacPherson’s Back-to-School Buyers Guide. It’s chock full of Trend opportunities to inspire and activate consumer engagement in your store. Look for it in your mailbox soon! Retailer Marketing Trends Print advertising, in store flyers & newspaper ads, continue to be a challenge as costs rise and circulations fall. The trend seems to be moving in the direction of retailers actively building their email mailing list and mailings going out more frequently (at least 3 days per week). A…