For Retailers with a Classroom who Stock Interactive Acrylics
NEW! Magic of Monotypes: Discover this painterly way of making prints through monotypes. Using Interactive Professional Artists’ Acrylics and mediums, the artist will learn the basics through experimental techniques, all without using a press. Spontaneous and freeing, monotypes provide a wonderful way to explore a new dimension in personal expression.
NEW! Bigger and Bolder Watercolors with Interactive: This workshop will introduce participants to a new and exciting way of painting with Interactive Professional Artists’ Acrylics using watercolor techniques. Bigger and Bolder painting is an Impressionistic style of painting that incorporates very wet paper surfaces and the brilliant characteristics of Interactive’s line of artist acrylics and mediums. Materials and their use will be explained as well as simple compositional concepts that are easy to understand and executed, to produce beautifully vibrant paintings much like a watercolor…. only using acrylics. Students will need to bring a full sheet of cold-pressed watercolor paper, a waterproof board (gatorboard, coroplast, or a varnished piece of plywood), 4 bulldog clips, brushes and associated painting supplies. Chroma, Inc. will provide all the paint and mediums necessary.
Creative Color! Learn what color can do and liberate yourself from what you think you see and know. Working from the still life, artists will learn to appreciate and adjust color’s value and temperature while creating an expressive work that conveys emotion. Color is king in this class featuring Interactive Professional Artists’ Acrylic paint and mediums.
Impressionism with Interactive Acrylics: In this class, a Chroma artist will discuss and demonstrate Impressionist painting techniques. Artists will learn the modern Interactive equivalent of Monet’s palette and how mediums such as the Thick Slow Medium, Impasto Gel and Modeling Compound can add to the overall visual experience. Artists will use Interactive paints and mediums to create their own Impressionist still-life or landscape.
Focus on the Figure: Working from a live model, artists will learn how to create a successful figurative study. The Chroma artist representative will demonstrate unique features of Interactive and the mediums, particularly addressing the challenges associated with this genre. Note: It is the organization’s responsibility to hire a live model, nude or clothed.
Luminous Landscapes: In this class, artists will learn ways to enhance the depth and light in a landscape painting using Interactive paints and mediums, A Chroma artist representative will address issues such as composition, color and value as well as challenges associated with this genre. Note: This class can either be done in a classroom, working with photos, or offered as a Plein Air Workshop if the surroundings are suitable.
Interactive Acrylics – Tips and Techniques: In this class, a Chroma artist representative will show artists when to reopen the paint layer with water to add paint, remove paint or feather edges. Using Binder Medium, Slow Medium, Fast Medium and Unlocking Formula, artists will learn when and how to use these mediums to their advantage and control the painting process.
Pattern, Paint and Passion – A Mixed Media Collage: In this class, a Chroma artist representative will show artists how to create their own multilayered, textured work using new and vintage paper. Artists will use Interactive paints and mediums to reveal and conceal images and explore ways of adding texture using the Impasto Gel and Modeling Compound.
Altered Art Books: In this class, a Chroma artist representative will show artists how to create their own altered book of dreams. Artists will learn how to seal and manipulate pages, collage covers and attach objects. Artists will use Interactive paints and mediums to reveal and conceal found imagery and text to create a personal narrative. Artists need to bring their own book to alter.
For Retailers Without a Classroom
Interactive Paint Live! This event is ideal for locations that do not have a classroom space. In this setting, a Chroma artist will create a painting in the store, using Binder Medium, Fast Medium, Slow Medium, Water Sprayer and/or Unlocking Formula. This is a great alternative to the stand-behind-a-table demo, because customers will be able to see the paint and mediums used by an artist, ask questions artist-to-artist and try the paint themselves.
The events are typically 2-4 hours, and for classes, attendees are usually registered in advance with the number being determined by the room size. In advance of the event, you will be provided with promotional materials such as fliers and bag stuffers. For all events, the Chroma artist facilitating the event will be available for questions and comment. Support materials include presentation boards and printed collateral. Chroma will supply the paint and mediums necessary but request that the store or artists provide surfaces, brushes, and water basins.
For more details contact Jennifer VonStein jvonstein@chromaonline.com