NAMTA Art Materials World 2014 is Right Around the Corner!
Please take a moment while at the show to stop by GOLDEN’S booth #807 to say hello and see some new and exciting items. In addition to what you’ll see in the booth, GOLDEN will be holding two specific events for show attendees (detailed below), so be sure to check them out too!!
• QoR Watercolor Launch Celebration – Join us on Wednesday, April 30 at 3:00 pm in GOLDEN’S Booth #807 to celebrate the launch of QoR Watercolors. Satisfy the mid-afternoon munchies with a little something for the sweet tooth!
• On Thursday, May 1 from 11:30 am – 12:30 pm on the convention floor, Golden Artist Colors’ Marketing Director Dana Rice and Sales Director Bill Hartman will present ‘Unstoppable GOLDEN High Flow Acrylics,’ an educational, demonstrative session featuring new High Flow Acrylics! GOLDEN High Flow Acrylics is an exciting new paint line that works great in refillable tools, from brush to marker and fountain pen to airbrush and more. From fine line detail work to broad strokes, High Flow has an ink-like consistency that lends itself to a wide range of techniques and a wide range of artists. Join Bill and Dana for a fun and interactive experience using High Flow in a variety of refillable markers. In addition, they will share tools available to you for promoting High Flow. With appeal to a broad range of artists, including the professional ‘street art’ crowd, High Flow can serve as an entry product, bringing new customers to your store and increasing sales from existing customers.
Golden Artist Colors Supports Launch of QoR Watercolor
The First New Thing to Happen to Watercolor in 150 Years
Golden Artist Colors has had the privilege and delight of collaborating with artists to make the highest quality professional Acrylic and Oil colors. Today that same collaborative process has produced a new, thoroughly modern Watercolor called QoR.
QoR’s exclusive binder provides more color in every brushstroke, while retaining the best qualities of traditional watercolors. QoR offers a strength, range and versatility unmatched in the history of watercolors. The unique formulation accentuates the luminosity and brilliance of each pigment even after drying, while providing the subtlety, transparency and flow of a great watercolor. QoR (pronounced ‘core’) is an allusion to color as the center of watercolor painting. QoR also comes from a technical acronym meaning Quality of Results.
Artists will be asking for QoR! Golden Artist Colors is committed to driving demand for QoR, starting with these initiatives:
Pre-Release
· Full page teaser ad in Art Materials Retailer’s March NAMTA issue
· Quarter page teaser ad in Plein Air Magazine’s April issue
· Pre-Release Sampling to 100 prominent artists and workshop teachers
· Sponsorship of Plein Air Conference watermedia track and QoR “Try It” even
Post-Release
· May – Watercolor Magazine ad
· June – Editorial in The Artists’ Magazine
· July – Art Materials Retailer ad, Watercolor Magazine ad, F&W Email blast
· August – Plein Air Magazine ad
· September – Plein Air Today eNewsletter, F&W Email blast
· October – The Artists’ Magazine ad
Here’s what some of the premier watercolor artists are saying about QoR:
“The colors are beautifully intense – they dissolve very well in water. They are wonderful for glazing/layering watercolors as they maintain their integrity with another color on top. I love the way they react when doing wet-in-wet watercolor – mixing and blending. ….I love the way they keep their color/intensity as they dry. All in all, I think they are wonderful and will definitely buy them in the future.” – Barbara Sailor
“I was impressed with intensity of the colors. I tried them out on Wet Media Board, Hot Press Board, Stillman and Birn Extra Weight Paper… On hot press I was able to completely remove any color.” – Dorrie Rifkin
