Gamblin 1980 Oil Colors | Overview
Gamblin 1980 Oil Colors offer artists true color and real value. This 48-color line enables art supply stores to offer a better student grade paint, made here in America, at a terrific value and with the full support of Gamblin Artists Colors.
Gamblin 1980 Oil Colors will begin shipping May 1. All but one color (Napthol Scarlet) in the Art Sketching Oils line will be carried forward without any change in name or formulation. 18 colors will be added to the palette, offered in 37ml and 150ml sizes. As always, everything will be made in Portland, Oregon.
Gambin believes that a strong and financially healthy network of retail partners is critical to the future of painting and creativity. In turn, Gamblin 1980 Oil Colors will fall under our Minimum Advertised Price Policy. They also continue to not offer any of their products for sale thru Amazon.
What’s the story behind this range?
An introduction from Robert Gamblin: “Since our founding, I have wanted artists to be able to paint freely. To use color and texture without hesitation or reservation.
To do this, painters need colors that are true. True to the pigment. True to historic working properties. True to the emotion of each color. Colors that feel right under the brush and that age right on the canvas.
As a young painter, I remember standing in an art supply store with a basket full of paints wondering what I would have to forgo, and what I would have to create, in order to keep painting.
When I founded Gamblin in my garage in 1980, I had just enough money for a small mill and some white pigments. For over a year, I made only white. During this time, I resolved to build a colorhouse completely dedicated to oil painters.
We would make materials not just as they had been, but as they ought to be. We would help painters to find their flow in painting and to paint freely.
Our Gamblin 1980 Oil Colors are handcrafted with our beginnings and that same dedication in mind.
Paint freely.”
Gamblin 1980 Oil Colors | Pricing
Gamblin Art Sketching Oils will be very competitively priced in both 37ml and 150ml sizes.
For nickels and dimes more than the cheapest paints, artists can get true colors, made here in America, from a brand they believe in.
- Series 1: $5.95 in 37ml, $14.95 in 150ml
- Series 2: $7.95 in 37ml, $17.95 in 150ml
- Series 3: $9.95 in 37ml, $29.95 in 150ml
Upgrading from Gamblin Art Sketching Oils (ASO)
Gamblin knows many retail partners do a strong “kit” business around ASO with schools and workshop instructors. By keeping ASO color names and formulations the same, the upgrade to Gamblin 1980 will be easy to manage with these important customers.
The 48-color range of 37ml colors will fit in your existing ASO display. Gamblin will provide new shelving, rackstrips and headers at no charge. If desired, Gamblin can provide an entirely new display. Half of the 48-color range of 150ml tubes will fit in your existing ASO 150ml display. Same deal: new rackstrips, new header, no charge. The second half of the range in 150ml tubes will require a second display (16″ wide, no charge).
To support the upgrade, Gamlin will offer retail partners a credit against a new placement of Gamblin 1980 (48 colors of 37ml and 24 or more 150ml colors). The credit will represent 50% of your initial investment in the Art Sketching Oils line. For example, a 37ml placement of ASO has typically cost about $300 net. An independent retail partner upgrading to Gamblin 1980 from a 37ml ASO display would receive $150 of credit against their Gamblin 1980 placement, in addition to other placement discounts and incentives offered by Gamblin and MacPherson’s.
We suggest that retail partners begin discounting their Art Sketching Oils this month, with the goal of having them mostly or entirely gone by May or June. Gamblin 1980 Oil Colors will begin shipping May 1.