Uncategorized

Golden News October 2013

Now Available…GOLDEN High Flow Acrylics Demo in a Box!

GAC HF Demo_in a box 02

Golden has heard a number of success stories about stores offering High Flow demonstrations as a way to get customers excited about the possibilities of this versatile, super low viscosity acrylic paint.

If you need a little help getting an easy, but effective demonstration set up, Golden has a new tool to assist you in that process. Introducing the High Flow Demo in a Box Kit (095-0)!

 This kit comes complete with:

o   Select 4 oz. High Flow Acrylic Colors

o   A 4 oz. Fluid Acrylic to illustrate the viscosity difference

o   Branded demonstration cards

o   An empty dauber-style refillable marker

o   Step-by-step guide on how to conduct the High Flow demonstration (includes talking points for each exercise)

You don’t have to stop there though! Make the demonstration even more robust by adding tools of your own, such as other unique styles of empty markers, dip pens or brushes.

From fine line detail work to broad strokes, High Flow Acrylic has an ink-like consistency that lends itself to a wide range of techniques and a wide range of artists. From calligraphers to illustrators to mixed media artists to fine artists, there’s an opportunity to engage and sell to all of them with High Flow Acrylics.

Introducing artists to High Flow Acrylics and refillable markers is easy. Once they’ve tried it, they’ll be excited and open to new possibilities for experimentation. Consider using the High Flow Demo in a Box as the starting point to set up a “Try It” station that provides artists with tools and substrates to let them discover while visiting your store.

The “Try It” station that was set up at GOLDEN included a variety of markers, a blank piece of illustration board with some black construction paper (which works great for fluorescent and iridescent colors) and some inspiration signage.

Not nearly as intimidating as a paintbrush, more fun than a pencil, the audience for High Flow and markers is practically limitless.

High Flow Try It Station

Other resources for High Flow Acrylics include:

High Flow Acrylics Introduction Video:

httpv://www.youtube.com/watch?v=m8sBMEjYdGg&feature=share&list=UU7Q21sJbaAVOIylhu3E7row

High Flow Acrylics Marker Video:

httpv://www.youtube.com/watch?v=OureJ9-SzwM&feature=share&list=UU7Q21sJbaAVOIylhu3E7row

High Flow Support Items Available:

• High Flow Vertical Banner (Application content for placement by the High Flow rack)

• High Flow In-Aisle Callout Sign (Ideal for all complementary areas of the store)

• 24” High Flow Rack Top Magnet (Offers supporting graphics for the rack)

• High Flow Tear-Off Display (Additional take-away information)

• High Flow Color Charts (Hand-painted colors, great to hand out at events)

• High Flow Digital Marketing Toolkit (Email & social media content, images)

• High Flow Giant Inflatable Bottle (Hang from the ceiling to attract attention)

Ready to order the 095-0 High Flow Demo in a Box or any of the other support items listed above? Have other questions about High Flow? Give your MacPherson’s Sales Rep a call!

Leave a Reply

Your email address will not be published. Required fields are marked *