NAMTA Art Materials World 2012 is Right Around the Corner!
We’re looking forward to seeing all of you at the upcoming trade show! Please take a moment while at the event to stop by our Booth (#110) to say hello and see some new and exciting items from GOLDEN. In addition to what you’ll see in the booth, we will also be holding two specific events for show attendees (detailed below), so be sure to check them out too!!
• GOLDEN Booth Panel Giveaway – The GOLDEN booth is again a creative collection of handmade panels sharing the story of GOLDEN colors and textures. To extend the message of these panels beyond the show, GOLDEN would like to share them with retailers who would be interested in displaying the panels within their store. Anyone who would like a piece of GOLDEN for their store, please plan to attend the Booth Panel Giveaway at 10:00 on Wednesday, May 9.
• Williamsburg Handmade Oil Colors Assortment Raffle – As a benefit for attending NAMTA, all retailers are invited to participate in a raffle for the Williamsburg section of the GOLDEN booth. One lucky winner will be drawn from entries submitted during the show to win one 24” Williamsburg Assortment of their choosing. If you don’t have Williamsburg yet, this could be your lucky day, or if you already have Williamsburg, you can expand your offering with an additional 24” Set-Up. The winner will be drawn at 5:00 pm on Thursday, May 10.
Golden Artist Colors Launches MSA Solvent
The Ideal Solvent for Thinning GOLDEN MSA Varnishes
As other solvent manufacturers change their formulas to comply with legislative restrictions it’s becoming harder for artists to locate a compatible solvent for our MSA Varnishes. With GOLDEN MSA Solvent, artists now have access to a competitively priced solvent designed especially for use with our MSA Varnishes. Traveling from store to store to find what they need is no longer necessary. MSA Solvent can be purchased right in your store on the same shelves as the rest of our materials. It’s a ‘must-have’ companion item to the MSA Varnish.
MSA Solvent is available in 8 oz., 16 oz. and 32 oz. (237 ml, 473 ml and 946 ml) sizes and is packaged in the same containers as the MSA Varnish and will carry the same type of “Red X” health and safety warnings. MSA Solvent will be available late May from MacPherson and the items numbers are GD7751-5, GD7751-6 and GD7751-7.
Please contact your MacPherson’s Sales Representative regarding shelf tags for MSA Solvent.
M012468- 4 oz. / 8 oz. Varnish & Archival Varnish Shelf Tags
M012469- 16 oz. / 32 oz. Varnish Shelf Tags
GOLDEN Introduces New Vertical Banners for Retailer Support Program
One of the exciting changes being introduced in 2012 will be new hand-painted vertical banner point of purchase tools. We have redesigned the Modular Vertical Banners for improved appearance and updated information. The new design incorporates many changes, including:
• Banner length that aligns with the length of a GOLDEN rack.
• Addition of OPEN Acrylics to the ‘Color Banner’.
• Elimination of banner holder by instituting a magnetic application system.
• Addition of QR codes that link to related product videos.
• Addition of product line symbols to indicated the application (Heavy Body, Fluid, etc.). The symbols are the same as those used on the Store Locator and other GOLDEN materials.
• Addition of product names used in the dried sample applications
There continues to be three banners available; however, there are new item numbers for what we are calling the new Vertical Banners:
• M012590 – Vertical Banner: Color
• M012591 – Vertical Banner: Texture
• M012592 – Vertical Banner: Varnish
As part of the redesign, we were able to reduce the Support Dollar price from $100 to $80 per banner. All of these new Vertical Banners are available for ordering immediately. Please note that because these are Retailer Support Program items, they must be ordered through your MacPherson’s Sales Rep.