Huge News from Prismacolor!
Prismacolor has announced that the new Brush Tip Marker sets will begin shipping in April of 2012, followed by open stock and the new marker tower display in May of 2012. Both sets and open stock colors will mirror the current Double-Ended marker line offering. The single ended metallic markers will not be available in the new Brush Tip line. The new Brush Tip markers will feature a brush on one end and the traditional Prismacolor fine point nib on the other end. With the Brush Marker launch comes the NEW replacement display for the existing Prismacolor Marker tower display. The transition plan is excellent. Dealers only need to purchase three each of the 152 Brush Tip Marker colors, a dozen each of the black fine line and brush tip Illustration Markers and four of the Primary/Secondary Brush Tip sets in order to get the new marker tower display that will accommodate all of the products just mentioned as well as all 156 colors from our traditional Double-Ended Marker line! If you currently have the smaller 45 color marker display in your store, now is absolutely the best time ever for upgrading to the full line floor display. Those of you who currently have the Marker Tower Display in your store will be happy to know that the NEW display takes the same amount of floor space as the current display. Be sure to contact your MacPherson’s representative for all of the exciting details.
Hot New Product from Sharpie!
Those of you who follow Sharpie social media marketing efforts know that Sharpie began “talking” to consumers of all ages as an advocate for self-expression. This highly successful strategy has led to increased sales throughout Sharpie’s customer base. Late February of 2012 will see the launch of the NEW Sharpie Brush Tip Marker. The Sharpie user can create fine lines, bold strokes and shading all with a single marker! The new Sharpie Brush Tip permanent marker will inspire creativity and create new usage occasions on a variety of surfaces through its versatile tip. The Sharpie enthusiast can create custom designs on skateboards and bicycle helmets, poster boards and signs, art and crafts and so much more! Brush Tip will be the MUST-HAVE accessory for every Sharpie fanatic in 2012 found in every locker, desk and office. Make sure you have them in your store right away! The Sharpie Brush Tip Marker is available in 6 individually bar coded open stock colors; black, magenta, turquoise, purple, orange and lime available in their own display. There will also be a 12 color carded set consisting of the colors just mentioned plus blue, green, yellow, berry, red and brown. Other set offerings include 4/cd basic colors, 4/cd fashion colors as well as an 8/cd set. Consult your MacPherson’s representative for details.
