Industry News

Golden January 2012 News

Participating in the UNCOMMON BLUES Promotion is easy!

Just contact MacPherson’s Customer Service and ask them to add the GD00P75-0 case pack of 6 sets to your order. At a manufacturer suggested list price of just $9.99, these promotional sets are a great way to engage your customer with the GOLDEN brand and to get them excited about enlarging their palette with more colors.

Uncommon Blues is one of four promotions we will be running throughout 2012, so stay tuned for details regarding future opportunities.

Some Product Changes at GOLDEN

As we move toward the 2012 price changes, there are a few color changes that you need to be aware of. Please contact GOLDEN Customer Service regarding shelf tags for the new colors detailed below.

GD12504 2012  New Color 2 & 5 oz Rack Tags (Teal and OPEN Titan Green Pale)
GD12505 2012  New Color Fluid & All Shelf Tags (Teal and OPEN Titan Green Pale)

• Acrylic Glaze Colors- The biggest change for 2012 is to the Glaze Category, which will be discontinued effective February 13, 2012. Therefore, it is important for you to evaluate your current inventory and  place your last order for these products if necessary. They are available while supplies last. These colors are all convenience mixes, derived from standard Golden Fluid Acrylic colors combined with Acrylic Glazing Liquid, the recipes for the Glaze colors will be published online  mid-February for those consumers that would like to continue achieving these mixtures.

• Cobalt Teal Replaced with Teal- Due to the pigment being discontinued by the manufacturer, Golden Artist Colors, Inc. has found it necessary to discontinue the existing Cobalt Teal across all color lines.

We recognize that this is a very valuable color for many artists and for that reason we worked diligently to find an alternate source of pigment, but were unable to find one that would give us the clean color artists love. As a result, we felt it was important to retain and replicate the color space as closely as possible. After several trials, we landed on a blend that will be called Teal. This new color Teal is a very close match to the existing Cobalt Teal in the masstone and is a bit stronger as a tint.

While losing the original Cobalt Teal will be disappointing for many, we feel that the new Teal will serve most artists quite well and as a side benefit, it will be a less expensive Series 3 color. The new Teal will start being available in art stores sometime in February or March. Get some more info on Cobalt Teal at this link: Cobalt Teal

New OPEN Titan Green Pale- Beginning February 13, 2012, we will be introducing a brand new color exclusive to the OPEN line called Titan Green Pale, a cool cousin to the warm neutral of Titan Buff. Get some more info on Titan Green Pale at this link: Titan Green Pale

OPEN Cobalt Titanate Green Discontinued- As you will recall from late 2010, due to pigment constraints we discontinued Cobalt Titanate Green in all color lines except for OPEN, reserving what remained for the OPEN Acrylic line. As of February 13, 2012, OPEN Cobalt Titanate Green will be discontinued as well. Click here for more information: Color Change Info

For questions on specific projects related to the above colors, or any other GOLDEN product, please contact Technical Support Services at techsupport@goldenpaints.com or by calling 800-959-6543 / 607-847-6154 Mon. – Fri. 8:30 a.m. – 5:00 p.m. EST.

Visit GOLDEN at Creativeworld 2012, Hall 4.2, Stand C59

For more than 10 years, GOLDEN has been exhibiting at Creativeworld (previously Paperworld), the leading international trade fair for paper, office supplies, stationery and art supplies.  This year, the show will be from January 28 – January 31, 2012.  GOLDEN folks from the US will be present in the booth, so please stop by and visit.

If you have any questions about any of the above information, contact your MacPherson’s Sales Representative.

 

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