Now is the time to upgrade your Prismacolor colored pencil offering by ordering a Conversion Kit from MacPherson’s, (order # SA1810934). This Conversion Kit incorporates Prismacolor’s newest 18 colors into your current full-line Pencil/Art Stix display.
The kit includes a dozen each of the new 18 colors and the product labels for your display. It was determined that the quickest and easiest way for the retailers to accomplish this conversion would entail removing 12 facings of the Art Stix and the graphic panel located on the lower left hand corner of the display to provide an additional 18 product slots in which to merchandise the new pencil colors. Detailed instructions concerning art stix and graphic panel removal are included in your Conversion Kit. Sanford is working on a solution for merchandising the art stix removed from the display to accommodate the new pencil colors. Strategically, our retailers always want to be the first in the area to offer a new product. It makes sense from the sales and profit perspective and enhances the retailer’s credibility as a “first-choice” source of supply to the local artist community. Please consult your MacPherson’s representative about the Hot Deal Promotion currently in place for the Conversion Kit. The kit will drop ship directly to your store allowing you to have your display converted and ready for Holiday and 2nd semester BTS shopping traffic.