In Support of the New Introductory Grounds Set
Merchandising the New Introductory Grounds Set
Did you know that many GOLDEN Gels & Pastes make great grounds for drawing media as well as wet media? Colored pencil, pastel, charcoal, these are just some of the common drawing materials that work great on top of many GOLDEN textures. To help artists discover a broad range of options, GOLDEN has put together this Introductory Set of products that offer exciting surfaces when used as grounds for drawing or painting.
This set fits perfectly in both the GOLDEN Acrylic aisle and in the Drawing aisle. Cross-merchandising this set will grow not only day-to-day interest in the largest range of Gel & Pastes offered to artists, it should intrigue dry media artists as well, stimulating new customer trial.
Another option is to consider featuring the Introductory Grounds Set in an off-shelf display to generate customer excitement and increase trial. Suggested displays may include:
• A dozen or more GD00P946-0 Grounds Sets stacked invitingly on a table.
• A representative display of standard sized product, based on the products included in the set.
• Signage provided by GOLDEN that introduces the set (includes a place for you to write in your special introductory price).
• Surfaces prepared with the products sold in the set along with an assortment of drawing materials for artists to experiment with on the sample boards.
In addition, by giving customers the opportunity to access QR codes on point-of-purchase materials for each product in the set, they have more detailed information right at their fingertips. Finding the exact product that will best meet their needs will now be easier than ever!
Point-of-purchase merchandising pieces are available in support of this set at no cost. Be sure to add these items to your next order!
• GDMO15190 – Grounds Set BTS POP (2) – Acrylic & Drawing Aisle
• GDMO15170 – Collection of 6 Ground Set POP Danglers
Customers visiting the GOLDEN Web site who are interested in learning more about the set can go to Golden’s Web Site and click on the Grounds Set rotating banner, which will take them to more detailed information and product videos on the Grounds Set landing page: Ground Set Page.
Please contact your MacPherson’s sales rep right away for this exciting order writing opportunity!