Strathmore Artist Papers™ recently introduced a number of exciting enhancements to their fine arts pad program to satisfy consumer needs and meet retailer demand for strong art brands. An expanded product offering, inspiring packaging and new pad features offer retailers more sales opportunities.
New pad features are designed to address consumer needs and emerging trends as well as improve the shopping experience:
• Easy-to-use flip over covers on selected paper types allow sheets to stay in the pad, yet tear out cleanly.
• All wire bound pads now feature actual size sheets when paper is removed at the micro-perforation or trimmed at the wire binding.
• Larger size pads now feature a landscape orientation for improved presentation at retail
• Quick response (QR) codes have been added to most pad covers to allow consumers to use their smart phones to scan the code and access instant product information via the Strathmore website
What hasn’t changed is the same great paper artists trust for quality, performance and longevity. Clearly defined quality levels by pad series maintain the strong brand identity and color coded covers retailers and customers count on from Strathmore. There’s a pad for every level of expertise.
The 200 Series / Good pad product line has nearly doubled in size and now provides a complete offering of paper types and pad sizes at great prices economical enough for daily use.
300 Series /Better pads now feature inspiring new artwork. Strathmore collaborated with Professor John Rise and a group of talented Savannah College of Art and Design students to create a variety of classic still life images typical of foundation level art classes.
400 Series / Best pads now feature custom artwork created through a collaboration between Strathmore and a diverse group of professional artists. Each unique creation contains expressive imagery and the iconic Strathmore thistle incorporated into the image.
500 Series / Premium pads have newly redesigned covers that showcase artists’ interpretations of the classic Strathmore thistle corner stamp – the mark of excellence that symbolizes the ultimate in high-quality professional level paper surfaces.
The story behind each artist that contributed to this project is featured on Strathmore Artists!.
Learn how to build on the brand power of Strathmore and increase the productivity of your retail space by contacting your MacPherson sales representative.
