Sharpie is introducing five new colors in the Fine and Ultra Fine tips and MacPherson’s will be stocking the sets, which will replace the Caribbean color sets, sometime in February 2011. The new colors called 80’s Glam are:
• Legwarmer Orange
• Jellie Pink
• Valley Girl Violet
• Argyle Green
• Banana Clip Yellow
The Design Brand name will get phased out as we move through 2011. Your MacPherson’s representative has specific SKU information. Please feel free to contact Dan Canny with any questions or concerns as well as your MacPherson’s representative. You can email Dan at dan.canny@sanford.com. Below is a summary regarding what will occur with the remaining Design SKU’s. One of three things will happen with the existing Design products; they will transition over to Prismacolor Scholar, they will transition over to Prismacolor Premier or they will be discontinued by the end of 2011. Again, for specific SKU information, please contact either Dan Canny or your MacPherson’s representative.
• The Design brand will disappear over the next year
• Open Stock Graphite Pencils will be discontinued by 12/31/2011
• Five 2/cd plus the 2052 drawing set will transition to Prismacolor Scholar during 2011
• The Ebony Pencil, design Art Gum, Kneaded, Magic Rub and Design 2000 Plastic Eraser all transition to Prismacolor Brand products during 2011
• All transitioned products will be labeled “formerly Design” in order to ensure consumer recognition and continuity
The Prismacolor consumer rebate for Holiday and 2nd Semester BTS is still in effect for eligible purchases made by January 15, 2011. There is still plenty of time to tell your customers about the rebate and generate incremental sales as we close out 2010 and head in to 2011. Remember, all Prismacolor branded products purchased will help your customer reach the dollar thresholds shown below.
• Buy $50 and get a $10 rebate
• Buy $100 and get a $20 rebate
• Buy $200 and get a $40 rebate
• Buy $300 and get a $70 rebate