The market for Manga books and merchandise has seen continuous year on year growth, bringing commercial opportunity on a surprisingly broad scale. Outside of Japan, some of the world’s largest Manga and comic markets are in Europe, with North America also accounting for a sizeable section.
Manga is a Japanese art form, originating in graphic novels (comic books) and now, increasingly, a part of mainstream popular culture.
Manga fans will consume just about anything Manga-themed, and related art supplies are very much in demand. Regardless of artistic ability, end users are keen to recreate their favorite character artwork or even produce their own amateur comics – and as a result, Letraset’s Manga Art products have been a huge hit, with unexpectedly high sales levels across the range.
Many strong indicators tell us the customer base is definitely out there – a recent Comic Convention attracted over 120,000 visitors in a single weekend! And with a current marked shortfall in high street availability of Manga art supplies, proactive retailers have begun tapping into this alternative revenue.
For more on Letraset Manga Art products, contact your MacPherson’s representative today.