GOLDEN OPEN Acrylics Flying Off Retailer Shelves!
Artists working in a variety of media and painting styles have begun experimenting with the new GOLDEN OPEN Acrylics and as a result, the product is flying off retailer shelves! The positive response from the artist community has been tremendous. Not only have we been hearing stories about how the products are being used, we’re also getting some great questions from customers regarding drying time and varnishing. This feedback confirms for us that because this is an entirely new type of acrylic unlike any other, there is an opportunity to continue to share technical information about the line. Below are links to Technical Information Sheets, which will provide your staff with helpful tips about the new OPEN Acrylics that they can then share with interested customers.
OPEN Acrylic Colors Product Information Sheet
OPEN Acrylic Mediums Product Information Sheet
OPEN Thinner Product Information Sheet
And for an even more in-depth look at the new OPEN Acrylics, be on the lookout for the next issue of the GOLDEN Just Paint newsletter, which will be mailed out late September. Mailed with the newsletter to over 16,000 artists and art educators in the United States and internationally, will be a sample pack of the products for mailing recipients to experiment with, so please make sure that your inventory is well positioned for the possibility of increased traffic to your store.
In addition to the positive feedback our new OPEN Acrylics are receiving, our new Digital Mixed Media products are also being well received. Through conversations with various retail locations carrying the digital products, we’re learning that where they’re seeing the greatest success with these products is when staff is experimenting with them. Having staff armed with “real” experience to be able to share with customers is proving to be a great resource. Another resource for the use of these products is the Mix More Media site
Lastly, we’d like to remind you that opportunities for promotional advertising up to 40% off continue until 9/30/08, at which time, the MAP Policy reverts back to every day discounting at up to 30% off.