• Be sure to include the Prismacolor Consumer Rebate in your BTS print and internet advertising. Your customer will receive a $10 rebate for a purchase of $50 or more worth of ANY Prismacolor branded product. The rebate is available on purchases made between July 1, 2009 and October 15, 2009. Check with your MacPherson’s sales contact for all the details.
• Prismacolor has just announced a 2009 Back-to-School store merchandising contest. Here are the details:
o Display Prismacolor products on an end-cap, front-of-store stack out, window display or any other creative merchandising idea that makes a big statement!
o Display must be up for BTS time period
o Retailer must provide Sanford Sales Rep or MacPherson’s Sales Rep with a digital picture of the display. We need retailer’s location and key contact.
o 1st place prize is $1,000, 2nd place prize is $750 and 3rd place prize is $500.
o Displays will be judged by Sanford Sales and Marketing Management
o All pictures need to be submitted by 9/1/2009
• More Consumer Activity from Prismacolor… Prismacolor has re-identified its Fine Line, Brush and Chisel Tip Markers as an Illustration Marker line. Prismacolor will implement a targeted, web-based advertising program between July 15th and October 1st. Prismacolor is working with YouTube, Google and select art websites such as the sites shown below in an effort to expose college and design students to its Illustration Marker Products. More details will follow.
