Mike Mankowsky writes…
“It was great seeing everyone at the NAMTA Show in Louisville and what a privilege to have such a wonderful venue to showcase our new products and promotions. For those of you unable to attend, here is a brief recap of our show highlights.
Elmer’s General Craft Products: Our newest product launch…..a comprehensive line of kid’s crafts and general craft products. From pom poms to feathers, from magnets to gemstones, we have it all. Over 240 line items are available, all under the Elmer’s brand name…..a name Moms and all consumers know and trust. Now you can offer a great range of craft items in a limited area and realize the benefit of achieving truly incremental sales. We have designed both a 30″ and a 4′ planogram to provide space efficient merchandising or you can order open stock and customize your own mix of products. Take advantage of the growth in kid’s crafting and the prevalent trend of consumers looking for more stay at home activities and add the new Elmer’s craft products to your product offering.
Foam Board Merchandiser: This display serves as a silent salesperson in helping to alert your customers to the great variety of 20″ x 30″ foam boards that are available. Utilizing only a modest 20″ x 30″ footprint, this solid metal display showcases 16 varieties of foam board and will hold 13 sheets of each version. Now is a great time to refresh your current offering of foam boards and make sure you have the most recent additions, including ½” White and ½’ Black on Black, both White and Black Guideline, Acid Free 2 Packs, along with both Greystone and Sandstone. Foam board is an excellent premium alternative to poster board and by having prominent visibility and availability of the product, you will greatly enhance the demand. The merchandiser is available to you at no charge with the purchase of 16 different sku’s of 20″ x 30″ foam board.
Foam Board Accessory Panel: Want to turn dead air space into a profit center? Then the Elmer’s Foam Board Accessory Panel is just what you need. This all metal display rack hooks on to the side of our foam board merchandiser and allows you to merchandise a great assortment of foam board accessories, including X-ACTO knives, Elmer’s glue sticks, foam board hinges and easels, stencils, and Elmer’s paint markers. The power panel can be mounted on the foam board display without any tools or hardware and comes complete with hooks and a header. Best of all, it is available free with the purchase of the product assortment.
X-ACTO Designer Knife: This is the next generation X-ACTO Knife! Featuring a contemporary design, it is deeply contoured in the grip area for enhanced control and comfort. The handle is fully rubberized and is designed with a rear blade release for safety. The product is carded, includes a safety cap, and uses the #11 blade and others.
Bienfang BTS Drop Ship Promotion: Here is a great way to maximize your profitability without having to overstock on merchandise. With just a $1,500 Suggested List order of Bienfang fine art pads, you can qualify for extended discounts and BTS promotional pricing. Better yet, once you qualify at that level, you can order any Elmer’s product (X-ACTO, Conté, Painters. Foam Board, etc), as long as the product is in standard carton quantities, and the entire order will be shipped prepaid. To further help consumer demand, we have redesigned our fine art pad covers with full color graphics on a black background and we have reduced the standard pack on all of the fine art pads to 6 pads per carton.
Please contact your MacPherson’s Sales Representative with questions on any of these products or promotions or you can reach me directly at mmankowsky@elmers.com. Thanks very much and best wishes for a very successful Summer Selling Season.”