New at MacPherson’s – Scientific Explorer
Scientific Explorer is a manufacturer of children’s science activity kits that are unmatched in the specialty retail market. The company has been in business for 15 years and the focus has always been on building critical thinking skills, engaging imaginations, and above all, making science fun. The company was acquired by Elmer’s in October 2006, and the acquisition has allowed both companies to expand the roles they play in the education and specialty market. It is especially noteworthy that the marketing and sales efforts for Scientific Explorer will continue to be directed to the specialty retail channels, rather than seeking placement in mass market accounts.
MacPherson’s previewed some sets to a few retailers at the Summer CHA show and they were a huge hit! We are adding an outstanding selection of Scientific Explorer kits and they will be featured in the next SMIAB. They include the following items:
· EL200 – Meteor Rocket
· EL210 – My First Science Kit
· EL214 – Spa Science
· EL221 – Mind Blowing Science
· EL222 – Disgusting Science
· EL223 – Perfumery
· EL247 – Magic Science Wizards
· EL256 – Sour Candy Factory
· EL508 – My First Chemistry Kit
· EL509 – Fizzy, Foamy Science
These kits offer a great variety of activities that selectively appeal to both boys and girls and encompass both pre-school and elementary age groups. They are extremely popular with kids and adults and the common sized box covers feature a zany, highly distinctive creative approach to the design and graphics. Uniform pricing makes it easy to display and promote the line on end caps and at a singular price point.
Scientific Explorer kits are the only ones endorsed by the Department of Education and the company has been the recipient of many industry awards, including the Best Toy Award by the 2008 Oppenheim Toy Portfolio and the 2007 Toy of the Year Award by Family Fun Magazine. Please contact your MacPherson’s sales representative for additional information on this exciting new line.
Fascinating Facts About Elmer’s. Did you know that…
More than 47 million elementary school students use Elmer’s Glue on a weekly basis.
Elmer’s Glue is the color white because of the natural reaction of the raw materials used to make the glue. No animal products are used in making Elmer’s Glue.
Elmer’s Glue was used to build a pasta bridge that could support 2,350 lbs. The bridge was built by a high school student and was the winning entry in a pasta-bridge building contest held in Rhode Island.