Notes from Elmer’s Mike Mankowsky… “BTS planning and sales are just around the corner and I encourage you to check out MacPherson’s Fall BTS Buyer’s Guide for a great selection of featured products from Elmer’s. A sampling of what you find includes item such as:
· Bienfang Fine Art Pads: Our newly designed pad covers have been a great success and you will find the complete assortment of fine art pads on promotion. Choose from such well known products as Raritan Drawing Pads, Nelson Bristol, Take Me Along Sketch Books, NoteSketch, Canvasette, and others. All of our fine art pads are now in convenient case packs of 6 for easy ordering and handling. Plus, all of these items are being promoted with an additional 15% discount.
· Bienfang Commercial Papers-Sketch Rolls, #100 Parchment Tracing Paper in pads, and Cross Section Pads: All featured with an additional 10% discount.
· Conté: Aside from the traditional 2-pack crayons, be sure to check out our new Matchbox Display featuring 24 assorted boxes of 4 assorted crayons packaged in a unique “matchbox” reusable container. Best of all, these 4-crayon boxes are priced the same as a two pack of carded crayons. A great promotional opportunity designed for secondary placement and impulse sales.
· Elmer’s Spray Adhesive: A great consumer value, our 11 oz. Multi-Purpose Spray offers an excellent alternative to other popular brands. With a $7.35 list, our spray adhesive allows for repositioning, and dries clear and permanent.
· X-Acto Knives and Blades: Choose from a great selection of knives – the #1 Knife, Gripster, x2000 – along with the popular 40 pack of #11 blades. All products are being promoted with an additional 10% discount.
In addition to the core categories mentioned above, now is the perfect time to evaluate your current offering of our 20″ x 30″ foam boards in order to spice up your assortment. Aside from our basic colors, check out other unique options, such as graystone, sandstone, gold, silver, tan, and sky blue. With summer finally coming up, this is a great time to promote these items for use in summer camps, bible schools, at-home craft projects, etc. Also, our metal foam board display rack is a phenomenal way to merchandise the line. It’s a silent sales person for your foam board products and only takes up a 20″ x 30″ footprint. It’s available at no charge when you purchase as assortment of 18 different 20″ x 30″ foamboard sku’s in case quantities.
Last but not least, we have a nice range of new products that MacPherson’s is now stocking. These include the following:
· Krazy Glue Singles: Color Change 4 Packs and Krazy Glue Singles Gel 4 Packs; fantastic for placement on clip strips and secondary placement in high traffic areas.
· Elmer’s Corrugated Guideline Project Display Board: Popular one-ply board with the added feature of cross section guidelines to aid in alignment and mounting. A great value added feature.
· Elmer’s Mini Bi-Fold Foam Boards: Smaller sizes allow for easier merchandising. Great for signs, crafts, and presentations.
· X-Acto Black Designer Series Knife: Features a soft, comfortable grip, ergonomic handle, and rear blade release. The next generation of X-Acto Knives.
· X-Acto Pink Gripster: A vibrant shade of pink provides some excitement for those looking for a knife with flair.
· Elmer’s Precision Tip Ultimate Glue: This is our most high performance glue and features a new innovative precision tip for better control and pin-point application.
I am looking forward to a great NAMTA show and hope to see you there. Our booth number is 1007.”