Princeton Art & Brush Co. is celebrating its 18th year in business by launching a barrage of new and updated products at NAMTA next month. To start the celebration early, they are offering an additional discount to encourage retailers to promote all Princeton products, sets and open stock, on a Buy-One-Get-One–Free basis.
Princeton President Howard Kaufman says, “Times are tough for all of our customers. That’s why we started 2009 by holding our prices. We now feel it’s our job to help our dealers get more customers into their stores and to encourage those customers to buy more.”
And it’s not just discount. Princeton is providing signage kits including 4-color signs and hardware to attach signage to racks in your brush aisle and on your front doors. Each kit will include a CD-ROM packed with sale-themed graphics to produce your own postcards, bag-stuffers, web ads, and email offers.
The promotion can be run for any 30-day period between May 1st and June 30th. Additional signage is available for stores that prefer to run a “50% OFF” version of the promo, though Princeton recommends the “BOGO” approach. Participation through your MacPherson’s sales rep couldn’t be easier; our reps have all the details. If you’re looking for every opportunity to sell more in this economy, this promotion should be right up your brush aisle.