Building off of the adult coloring trend, there are still a large amount of artists and cross-over crafters interested in trying new art surfaces and techniques. Based upon this, Strathmore’s product team developed a product that encourages art enthusiasts to try a new media and let their imagination come to life, while still offering a basic structure to work from. This new product, Designs for Watercoloring Pads, offer preprinted designs on a quality art surface meant to be used with watercolor paints.
Strathmore has partnered with artist Joanne Fink to feature Zenspirations® designs in these three new products. The beautiful and inspirational artwork is preprinted in black on Strathmore® 140 lb. watercolor paper, giving artists just enough structure to feel confident while they paint the design their way, letting their vision come to life. Additionally, the frame ready 5×7 size pages are perfect for framing, or to incorporate into greeting cards. Three design themes will be available in this exciting new product line: nature, flowers or abstract designs, and each theme will have 8 unique designs within.
The quality paper is suitable for use with all sorts of watercolor media and techniques. It works well with pan sets, tubes of color, watercolor pencils, or watercolor markers. The heavy-weight paper will also withstand blending of colors, washes and lifts. Officially launched in Spring 2017, the NEW Designs for Watercoloring pad line starts shipping February 6, 2017 from Strathmore.
Strathmore Designs for Watercoloring features include:
- 140 lb. / 300 gsm watercolor paper.
- Natural white, cold press surface.
- 8 preprinted design outlines per tape-bound pad.
- 3 different design themes/pads are available: Nature, Flowers or Abstract Designs.
- Featuring Zenspirations® designs by Joanne Fink.
- Frame ready size 5×7, also great for incorporating into greeting cards.
- Encourages relaxation, mindfulness and artistic impression.
- Excellent bridge product for adult coloring into art and craft areas.
- Made in the U.S.A.
Designs for Watercoloring pads are featured on an introduction promotion, which runs through Strathmore’s Spring promotion February 3, 2017 to April 14, 2017. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson sales representative today!
To help with the introduction of these exciting new Designs for Watercoloring pads, support materials for retailers include shelf labels, sell sheets, and a revised display. Information on all are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com Also, watch for a video supporting the Designs for Watercoloring products to arrive shortly!
Zenspirations® is a registered trademark of Joanne Fink. Strathmore® used under license from Mohawk Fine Papers Inc.