Strathmore strives to continue their commitment to develop innovative new products that meet artists’ needs, and are thrilled to introduce Strathmore Learning Series pads. These pioneer products combine the need for expert art instruction with quality art paper.
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The Strathmore Learning series incorporates step-by-step art lessons, developed by popular art instructors, into a pad of quality Strathmore paper. Online video tutorials for each pad product creates an integrated learning experience that helps beginning and experienced artists explore a new art style.
The first 3 products in the Learning Series line feature instruction from Christopher Hart, the world’s bestselling author of How-To-Draw books. Each of the Learn to Draw products in the Learning Series feature 30 step-by-step drawing lessons which include room for the student to practice, plus 10 online video tutorials instructed by Chris Hart. The online video tutorials will be available to users on a specially created website. Learn to Draw pads contain 40 sheets of Strathmore paper, and are wire bound (on the side) into a 9” x 12” pad.
Strathmore Learning Series products are the only line of art instruction pads that are suitable for novice and experienced artists, are produced on quality art papers, include video tutorials, and are authored by nationally-renowned art instructors. Retailers can benefit from this product line in many ways. It’s a new, fun, affordable and effective art instruction option, it helps capture new buyers and generate repeat sales, drive sales of related support art supplies, and they provide a migration path to other core Strathmore products and art supplies.
Strathmore Learning Series Learn to Draw products are created on Strathmore 200 Series Drawing paper. This surface is ideal for sketching and drawing, and has a fine tooth, white colored surface, which is ideal for dry media. Officially launched at NAMTA 2016, the NEW Learning Series pad line is shipping now from Strathmore.
Strathmore Learning Series – Learn to Draw product features include:
- 64 lb / 104 gsm weight paper.
- White colored surface.
- Acid free.
- 3 Learn to Draw subjects to choose from: Cartoons, Manga, or Animals.
- 30 printed step-by-step drawing lessons per pad.
- 10 online video tutorials per product available on strathmorelearning.com
- 40 sheets of 200 Series Strathmore Drawing paper in each pad.
- Sturdy wire binding on the side.
- Made in the U.S.A.
- Available in 9” x 12” size.
Use the new wire counter merchandiser to best merchandise the new Learning Series items. This display is perfect for placement on a 30” end-cap, and retailers can merchandise the new Learning Series products next to other support materials such as pencils, erasers, sharpeners, and water-based markers. The modern-looking display also works well near the checkout counter, near adult coloring books, and near other art instruction books.
Strathmore Learning Series pads are featured on an introduction promotion, which runs through Strathmore’s BTS promotion May 9, 2016 to September 9, 2016. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s account manager today!
Also, be sure to connect with Strathmore Artist Papers online at www.strathmoreartist.com and through social media outlets to stay informed on up to the second information. Learning Series support materials for retailers including headers, shelf labels, a downloadable product video, and samplers/sell sheets are all available on Strathmore’s Retailer and Distributor Tools section of their website.