Strathmore Artist Papers™ is excited to introduce new powerful electronic tools for retailers and artists! They wanted to make it easy for customers to find product information, helpful resources and to inspire artists to keep making art. By overhauling the Strathmore website, and by adding a digital version of their 2016 product catalog, they’re hopeful that information is more attainable at the click of a button.
The Strathmore Website Got a Fresh NEW Makeover
Strathmore been working on a complete overhaul of the Strathmore website. What were the goals with the redesign?
- Make the site more user friendly and easier to navigate
- Give the site a clean, inspirational look that features more art, artists and inspiring visuals
- Provide easier access to useful product and art information.
Aside from the fresh new design and ease of navigation, they’ve added some helpful tools and features:
- Product Selector Tool: A drop down menu allows users to pick their preferred medium, format, and experience level. The site then generates which of our products are a best-fit based on the fields selected by the artist. This tool also hovers across the home page and many other areas of the site for quick access.
Learning/Tools Tab: This new tab contains links to helpful resources like free art video lessons, Online Workshop Classroom, downloadable paper guide & brochures and much more.
- Restructured Art Blog: The new setup of Strathmore’s Art Blog makes it easier to find specific topics and information from past articles. Our blog is filled with helpful product information, news, art tips & techniques, inspiration and answers to FAQ’s. Many of these blog posts make perfect content for retailers to share!
Introducing the 2016 Strathmore Digital Catalog
Strathmore has been brainstorming ways to communication product and promotional materials to customers in the timeliest fashion. With more and more people utilizing the internet because of the ease and timeliness of accessing information, they are excited to announce an interactive electronic version of their 2016 catalog!
By making the catalog available digitally, they can now keep information up to the minute with product additions and discontinuations. This interactive version of their catalog includes many features that the printed version can’t offer. Filled with product videos and links to supporting information, it is a helpful tool. They hope that you find our electronic catalog to be a valuable resource in 2016! You may access the new electronic catalog HERE, or you may also access it from the Retailer Tools section of our website at: https://www.strathmoreartist.com/login.html .
Just a reminder, if you aren’t currently using the Retailer and Distributor Tools section of the Strathmore website, please create a login today to receive access to product images, sell sheets, shelf labels, header signage and much more! They have an easy-to-follow information sheet to help you get started.
Please note, you may need to update the most recent version of Flash in order to view the digital version of their catalog, which is available for download here
We hope that you find these new digital enhancements helpful in 2016. If you have any questions on how to utilize some of these to increase your business, please contact your MacPherson’s representative today!