GOLDEN Redesigns Product Labels
Customers will soon see a newly designed product label from Golden Artist Colors. In an effort to better serve artists by providing more information at POP, lowering the risk of incorrect purchases and increasing shop-ability, updated labels for all products will begin rolling out over the new few months. This is a running change, which means new labels will appear on some color and non-color products before others, with the goal of having all products using the new labels by mid-Summer. This change will have no impact and/or bearing on item numbers or current ordering processes. See below for a comparison between the old and new label designs.
As part of the label enhancements, the sizes of the hand-painted swatch and name of the product have been increased. However, the most noticeable label change is the addition of an informational grid, providing the customer with information on transparency, sheen, viscosity and tinting strength.
Products with the new labels will begin shipping later this month. If you have any questions, please contact your MacPherson’s sales representative for more information.
Fine Artist Amy McKinnon Joins GOLDEN Technical Services Department
GOLDEN is pleased to announce the growth of its Technical Support Staff with the addition of fine artist, Amy McKinnon. Amy received her MFA from Tulane University in New Orleans, LA, and has been painting for 20 years. The company is thrilled with the knowledge and experience Amy possesses, confident that she will be a valuable addition to the team. Amy is currently immersed in intensive training being led by Technical Services Supervisor, Sarah Sands. If you are interested in learning more about Amy and her artwork, go to www.habitualpainter.com. Please join us in welcoming Amy McKinnon to Golden Artist Colors!
Technical Services at GOLDEN is Growing!
For close to 20 years, the GOLDEN Technical Services Department has worked in close concert with the artist community, ensuring that customers understand the full capabilities of products in the marketplace. In addition, they help determine when a custom solution needs to be created to address a unique situation. Support Technicians are knowledgeable about the full range of products available and they are committed to giving the best possible service to their fellow artists. The department also conducts extensive research on acrylic paints and other modern art materials. Furthermore, they have spent a number of years collaborating with the conservation community, making significant contributions to the field regarding methods of transporting, storing and cleaning artwork, conservation and safety issues, and solid waste disposal.
Please remember that to seek assistance from someone in the GOLDEN Technical Services Department, all you have to do is call 1-800-959-6543 or e-mail techsupport@goldenpaints.com.
Availability of Digital Ground White (Matte)
Spring has sprung in upstate New York, making shipments of Digital Ground White (Matte) possible again! With the warmer weather, GOLDEN can reinstitute the shipment of the Mix More Media sample sets (923) and all sizes of Digital Ground White (Matte) (3563). This change is effective immediately.
If you have any questions about any of the above information, please contact your MacPherson’s sales representative.
