From the desk of Steve Rossney comes the following… At NAMTA in Reno last year, Chartpak unveiled its new merchandising concept. The new program included beautiful, new, Plexiglas displays for Grumbacher and Koh-I-Noor. It also included metallic headers, custom branding posters, shelf labeling strips, and specific Power Panels.
Chartpak is now rolling out its new Signage/Merchandising Program for 2009. In this difficult economy, retailers need to effectively connect with their customers, with an engaging store environment more than ever before. Do your store design, store décor and consumer marketing pieces speak to the emotions, dreams and aspirations of your customers? The general objective of this program is to help you, the retailer, connect with their customers with effective merchandising and attractive artistic signage. Chartpak’s new program does that by offering the following:
1) Customized Posters (including store name and other pertinent information) for Back to School
2) Customized Posters for Holiday
3) Customized “Brand” Posters (Grumbacher, Koh-I-Noor, etc.)
4) Customized Specific Posters for Grumbacher Color Ranges (Academy Acrylic, Pre-Tested Oils, etc)
5) Fixture signs to identify product categories (Acrylic, Oil, Watercolor, etc.)
6) “Drop-ceiling”, gondola and end-cap signs
7) Clip Strip Signs
8) Shelf-talker coupons offering free goods with purchase
9) Customized Workshop/Demo Posters
10) Store “Loyalty Program”
These tools are available to Grumbacher and Koh-I-Noor stocking dealers. Please contact your MacPherson’s rep or Steve Rossney for details at srossney@cox.net .
