Strathmore Artist Papers™ is pleased to announce the launch of a new consumer promotion in April 2015 focusing on engaging artists to work on collaborative works around the globe.
Strathmore will be sending a dozen 500 Series Strathmore Mixed Media® Hardbound Art Journals to artists, who will start creating art on a one page spread of each journal. After an initial artist receives the journal and creates their work, they will create a profile page on the newly created Pass the Journal website, where others can learn about them and their artwork. Artists will upload an image of the art they made for the pass the journal project. The image of journal artwork will also link to a global map, so that followers can watch the journal travel. After each artist completes their art page section in the hardbound journals, they will then select another artist to pass the journal along to, so that all 12 collaborative art journals will be a unique creation. We anticipate that each completed journal will contain a vast variety of styles, mediums, and subject matter, coming together to create a very unique finished piece. Each journal that we are sending out will be named after something related to Strathmore history, and have its own story. For example, Journal #1 is named “Horace”, and gives a bit of information on Strathmore’s founder, Horace Moses. This makes each book unique and special, and even more fun to track. Information on each journal will also be shared on the website.
Currently, the website will take you to a landing page indicating that the site is preparing to get started. You may sign-up to receive a notification when the program begins to have artwork submitted, and profiles and tracking map are in use. We expect the first profiles and work to start arriving any day! Visit Pass the Journal Website for more information.
Strathmore has worked with local art museums so that after all of the journals have been completed and returned the finished one-of-a-kind collaborative pieces will be donated and kept.
Generate excitement with consumers by sharing Strathmore’s social media posts on the Pass the Journal program, website information, and by doing in-store promotions similar to this project. Increase sales on journals and other art materials by encouraging customers to buy Strathmore Art Journals and start passing-along with their own friends and community members.
As a reminder, Strathmore’s video library also includes a product video on Strathmore Art Journals, where customers can learn about different journaling products available. This video, and all others, is available on the Strathmore website or YouTube channel. Stay tuned into the Strathmore social media outlets and website for the official launch of the Pass the Journal site this April! Contact your MacPherson’s Account Manager today to determine how you can increase your sales with Strathmore products and promotions!
Get to know the entire Strathmore Art Journal line by watching this informative video:
httpv://www.youtube.com/watch?v=bgC9eDo5SXs&feature=youtu.be