Strathmore Artist Papers is excited to be adding to their video libraries. They have started to launch short product videos for 2014, and are continuing to build the product video library this fall. They are also expanding their archives of Online Workshop video materials as we are moving towards the end of the year. Last, but certainly not least, they’ve also added an Artist Spotlight video, which resonates with many artists.
Strathmore’s new Toned Paper and Printmaking Paper product videos are now available online! Like all of their product videos, these new additions are perfect to share on your retailer social media sites. They are also a great tool to educate in-store staff on product uses and specifications. Product videos are perfect to run in your store on a continuous loop generating excitement about Strathmore products with your consumers. The videos will continue be published on Strathmore’s website at www.strathmoreartist.com as they are created, and on Strathmore’s social media sites which include Facebook, YouTube, Twitter and Pinterest. Product videos will also be available on DVD per requests. Closed caption versions of product videos are now also available!
httpv://youtu.be/QEpH2Wbsf00
Strathmore has also introduced a brand new “Artist Spotlight” video featuring their Printmaking line. In this video, printmaker Ben Rinehart gives a behind the scenes look at what inspires him, how he got started in the field of printmaking and why teaching is so special to him. Many artists can relate to some of his insights, and the passion Ben has for his artwork is easy to spot. Strathmore genuinely appreciates the enthusiasm and emotional connections that so many artists have for their work and for Strathmore products, and wanted to showcase real artists and their love for their art forms.
httpv://youtu.be/Di_u52JJGCk
As a reminder, their online video library also includes all of their previously published Workshop Series videos, and they are also available on our YouTube channel.
These videos encourage creativity and educational activities around topics artists have requested. As we move toward the conclusion of Strathmore’s 2014 Workshop Series, this season’s workshop videos will be posted on YouTube at the end of the year. Workshops and supporting video lessons are always free of charge, and offer great information on techniques, styles, materials and project inspiration.
Contact your MacPherson’s representative today to determine how you can increase your sales with Strathmore products and videos!