Here’s the latest from Dan Canny at Sanford…
• We have introduced a NEW Sharpie. This is a stylish, Stainless Steel Fine Point product that is also refillable. It is available carded and in April it will be available in an 18-piece counter display. It is our first premium product entry under the Sharpie brand name and thus far the reviews are great. Your MacPherson’s representative will have details soon.
• MacPherson’s is offering the Prismacolor Premier 60ct Pencil Set at a 50/10% discount all year long. This is a great set for the Independent Dealers to promote because it is a set exclusive to the Independent Fine Art dealers. Now is the time to up-sell customers from the 24, 36 and 48 color pencil sets to the 60ct set.
• The Prismacolor Art Competition kicked off in mid January. This is an ideal opportunity to run a promotion on products used in conjunction with a nationally publicized event. The theme this year is “Claim Your Place”. Encourage your customers to visit the Prismacolor website for contest details at www.prismacolor.com.
• The new Prismacolor Soft Pastels advertised in the Spring Buyer’s Guide are now expected to ship in early April. We are awaiting one additional regulatory approval and then we can begin shipping the sets. Thanks to all of you for your understanding.”