Alain Assoun, founder of Assoun Distribution near Paris in 1969 (and which was acquired by Mitsubishi Pencil Co. in 2016), announced he has left the company. The company is the exclusive distributor of uni-ball and Posca for most European countries. Maxime Brasseur has replaced Alain as General Manager of Mitsubishi Pencil France. North American Copic agent Imagination International is in the local news for donating more than $130,000 in tools to Springfield High School in Eugene, OR Read the story here. In Colart people news, Ryan Testa has joined this summer as Field Sales Representative with responsibilities for retail stores in the Northeast. He comes to Colart with sales experience in the education field.…
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Reeves’ “Show Your Colours” a Launch and Campaign
Inspiring the Inner Artist in Everyone! Iconic Art Brand Debuts New Look in the U.S. Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC. Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a custom–designed DIY gallery. At the event guests truly got the chance to show their colors. Reeves has partnered…
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MacPherson’s Holiday eMail Marketing – Sneak Peek
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Golden News October 2017
GOLDEN Supports O+ Art Festivals Founded in 2010 in Kingston, NY, by a small group of artist-activists, doctors and a dentist, O+ is a national nonprofit working in cities around the country to support the exchange of “the art of medicine for the medicine of art.” O+ brings together artist communities, health and wellness providers, and corporate sponsors to make possible the exchange of mural painting, music, poetry and other artistic performances for free medical services made available to underinsured artists. The organization’s year-round efforts culminate in one-day and weekend-long festivals in select cities. GOLDEN has been supporting mural artists participating in O+ for the last 4 years, but decided…
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NEW Strathmore Metallic Sketch Journals
Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas. Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These…
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Artist & Art Materials Survey: Help Spread the Word!
The New Artist & Art Materials Survey went live on Monday, October 16, and stays open through mid-November. Here’s the link: • The survey gathers the demographics, brand preferences and insights of a wide variety of North American consumers engaged the making of art. It produces a trove of actionable information that suppliers and retailers can take advantage of. Non-NAMTA members are welcome to promote the survey, though only members can view the reports. • Help NAMTA get the word out by promoting the survey to your artist customers – see the details on the Artist Survey Promotional Page FAQ’s The focus of the 2018 study is active artists, typically those…
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Jacquard 4 oz. Piñata Assortment NOW AVAILABLE
Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender. When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks. Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and…