Liquitex will launch a new range of Cadmium-Free colors in 2017, giving artists a wider range of choice when selecting safe art materials. Since their foundation in 1955 Liquitex have partnered with artists to ensure that they continually evolve and innovate. As there is no universal view on the potential harm of cadmium pigments, Liquitex has chosen to acknowledge this and offer both alternatives side by side so that artists can make a choice based on their personal preference. ColArt is proud to be the first in the market to introduce a parity performance Cadmium-Free alternative for health and safety conscious artists. As a company they are committed to developing safe and…

This year at the NAMTA show, Strathmore incorporated a birthday theme into the booth which included a birthday cake and balloons to celebrate their 125th anniversary. The celebration will continue throughout the year with special themed activities and events for consumers and retailers, so watch for special activities on social media platforms to share with your customers. As part of the anniversary celebration, Strathmore created a unique cover for the standard 400-8 400 Series Drawing pad. The composition and construction of the pad is identical to the standard product, with the exception that the pad artwork has been revised to include an image of founder Horace Moses, done in graphite by artist…

QoR Watercolor Buy 2, Get 3 FREE Promotion: When consumers purchase any two 11 ml tubes of QoR, they will receive a Sample Set of three 5 ml tubes of QoR for FREE! The Sample Set contains Nickel Azo Yellow, Quinacridone Magenta, and Ultramarine Blue. Six of these starter kits will be shipped directly to all QoR retailers at no cost. In addition, retailers will be provided with a countertop dispenser unit for the sets, a tent card, an in-aisle banner and digital assets to help communicate the promotion through email, web and social media. Retailers can expect to receive promotional materials mid-March. Retailers will receive a FREE Sample Set…

Learn lettering with Tombow’s new Lettering sets. New to lettering? Grab the Beginner Lettering Set to learn the essentials. Already been practicing? Check out the Advanced Lettering Set. Each set includes an instructional booklet and the tools you need to get started, regardless of your experience level. Beginner Lettering Set Includes everything you need to start hand-lettering, including an instruction booklet with steps to get started. Each set includes two Dual Brush Pens, Fudenosuke Calligraphy Pen, MONO Twin Permanent Marker, MONO Drawing Pencil and MONO Eraser. Dual Brush Pens with flexible brush tip for big, bold letters and fine tip for details Fudenosuke Calligraphy Pen with Petite brush tip Twin…

NEW from Jacquard Products and now available from MacPherson’s: Jagua Temporary Tattoo Kit, item #JAC9515 SRP $13.99 Safe, non-toxic and 100% natural, Jagua tattoos last 1-2 weeks and LOOK REAL! Used for body adornment by indigenous peoples of the Amazon for thousands of years, Jacquard is proud to now offer the only shelf-stable form of jagua ever available. The third Body Art Kit from Jacquard, the Jagua Temporary Tattoo Kit is sure to be the most universally appealing, especially considering how mainstream real tattoos have become. Body art of all kinds is trending BIG TIME right now, and both real and temporary tattoos seem to be everywhere you look. Increasingly often, you…

Strathmore is extremely proud to be able to provide quality products that meet the ever changing needs of artists, which is why they have created a new grade of products in response to their requests…available NOW! The current 400 Series Toned Sketch and 400 Series Mixed Media (white) papers have become favorites among artists, but Strathmore discovered an unmet need. Artists are looking for a toned paper that is not only suitable for sketching and drawing with light and dark media, but that can also stand up to wet media applications. Strathmore 400 Series Toned Mixed Media papers are heavyweight, and are in the same warm tan and cool gray colors as our Toned Sketch…

Spring is just upon us and what better way to celebrate than to get outside and play! SolarFast is safe for any age and easy to use.   Photographers, screen printers, print makers and dyers rejoice: with SolarFast, Jacquard has taken photography out of the darkroom and opened up a whole world of light-powered print making! SolarFast is a light-developed dye that is permanent and archival on any natural fabric or artist paper. This means you can now print continuous-tone photographs in any color, directly onto paper or fabric, without a darkroom, without additional chemicals, without heat setting, without steaming…it’s fast and easy and the results will blow you away! SolarFast…

Did you know that indigo was once referred to as “Blue Gold?” occurs naturally in various plants (and mollusks) found all over the world? was independently discovered and cultivated by diverse and distant cultures throughout history? is still associated with political power and religious ritual? was used by the Romans as a pigment for painting as well as for medicinal and cosmetic purposes? The earliest examples of indigo-dyed textiles trace back to numerous cultures throughout history: from the mummies of ancient Egypt and Peru (both over 6,000 years ago), to the manuscripts of Mesopotamia (2,600 years ago), where cuneiform tablets were found with the recipe for dying wool blue. Most…

New Watercolor Paper Winsor & Newton is introducing a NEW watercolor paper range at NAMTA 2017. All items in the collection have been created in the tradition of fine papermaking, the finest raw materials have been used and all papers are cylinder mould made. Artists can choose from two tiers of paper: The Classic Collection offers users a superb paper at an opening price point. Included in the range are spiral and glued pads, postcards and a sheet, all using 140# cold pressed paper. For the fine artist who is looking for outstanding quality papers, the Winsor & Newton Professional level watercolor paper is produced of 100% cotton and features…

Williamsburg Oils “Artist Picks” Spring Promotion In order to continue to drive trial of unique Williamsburg Oil Colors, GOLDEN has developed a countertop display highlighting 4 colors endorsed by professional artist testimony and usage suggestions. Colors featured are Courbet Green, Payne’s Grey Violet, Prussian Blue, and Raw Umber. The countertop display is available at an additional 15% to retailers. Items featured in the countertop display are eligible for a MAP of 40% off list price during the promotional period. The promotion period runs from April 3 to May 26, 2017. The retailer order and shipping period is from March 20 to May 12. Orders placed via distribution will drop ship…

A New Look for GOLDEN Grounds, Mediums, Additives and Varnish Golden Artist Colors offers the broadest range of professional quality acrylic colors, mediums and grounds, providing artists limitless possibilities for creative expression. While the most dedicated GOLDEN customers understand the full breadth of their offering, many artists could benefit from a deeper knowledge of gels, pastes, grounds and other non-color products. They have yet to unlock the full potential available to them through Golden’s complete product line! There is a tremendous opportunity to engage with artists and educate them on the possibilities contained within this segment of the GOLDEN line. Golden’s re-stage is an integrated campaign that includes new packaging design, in-store signage…

As the success of the Liquitex Special Release Muted Collection continues, Liquitex is excited to announce two new merchandising options for the collection. The first is a free standing display unit which holds the counter top unit with open stock and all three sets. This is an option for retailers who do not have space for the countertop or who want to make a feature of the collection. The next is a suggested endcap that contains the muted collection, white and black in Heavy Body, Soft Body and Ink, plus top selling mediums and space at the bottom for canvas of the retailer’s choice. The headers are orderable items and the…

Building off of the adult coloring trend, there are still a large amount of artists and cross-over crafters interested in trying new art surfaces and techniques. Based upon this, Strathmore’s product team developed a product that encourages art enthusiasts to try a new media and let their imagination come to life, while still offering a basic structure to work from. This new product, Designs for Watercoloring Pads, offer preprinted designs on a quality art surface meant to be used with watercolor paints. Strathmore has partnered with artist Joanne Fink to feature Zenspirations® designs in these three new products. The beautiful and inspirational artwork is preprinted in black on Strathmore® 140 lb. watercolor…