• Industry News

    Industry News

    As Wet Paint Artists Materials and Framing enters its 41st year on Grand Avenue in Saint Paul, owner Beth Bergman is excited to announce her retirement at the end of 2016. Long-time employees Darin Rinne and Scott Fares will become the new proprietors. After 33 years provisioning artists in the Twin Cities and across the country Beth intends to move to the other side of the counter and focus on making art herself. Read the complete press release. Speedball Art Products has reached an agreement to acquire the formulas, trademarks, equipment, and related assets of the iconic Best-Test brand owned by Union Rubber Company, Inc. Speedball reports that production and…

  • Industry News

    Derwent ‘Drawn to Perfection’ Competition

    Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive! Details, Details, Details: Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies The 1st photo series should be the way you are…

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    Golden News December 2016

    Visit GOLDEN at Creativeworld 2017 For close to 18 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year GOLDEN looks forward to having this time to visit with friends and trading partners. Please plan to see them in booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor. Creativeworld runs from January 28 through January 31, 2017. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at bhartman@goldenpaints.com. httpv://youtu.be/L-vakb5qqAE www.goldenpaints.com www.WilliamsburgOils.com www.QoRcolors.com Golden Artist Colors Develops New Lecture…

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    Liquitex and Artfinder Kick Off Partnership with a NYC Event  

    The recent partnership between Liquitex and Artfinder kicked off with an artist event held at Vandal in New York City on Tuesday, December 13th. Founded in March 2013 and based in London and Miami, Artfinder connects people to artists and art. The site is growing fast, currently connecting 500,000 subscribers around the world with: 8,500 artists and galleries internationally 250,000+ artworks in categories including painting, printmaking, photography, sculpture, drawing and collage The event gave New York artists the chance to meet each other and to learn about and experiment with Liquitex’s new Special Release Muted Collection. The first ever special release launch in Liquitex’s 60 year history, the collection comprises…

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    Derwent News that Rings in 2017

    We’re happy to share a great video about the quality and care that our newest exclusive brands partner Derwent puts into the manufacturing of pencils. Look for MacPherson’s and Derwent to be a great partnership starting with the new retailer friendly MAP program. MacPherson’s Derwent MAP program will be effective Jan 1, 2017. Get all the details on Online Express > Business Basics > MAP Policies or download the MAP policy in a PDF. We hope you’ll see here that they’re just as passionate about what they do as we are about our business. Education and quality are critically important to building the loyal relationships with consumers that last a lifetime. httpv://youtu.be/b8Tmz6crROo    

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    Daniel Smith – Luminescent Watercolors Decoded

    Many artists have asked what the differences are between the different DANIEL SMITH Luminescent Watercolors; Iridescent, Interference, Duochrome, and Pearlescents. Daniel Smith Owner/CEO John Cogley explains the differences: Iridescent: Reflection – particle of light hits paint/pigment matrix and bounces back. Much like a mirror. Interference: Refraction – particle of light enters the paint/pigment matrix and scatters light. Duochrome: is one pigment that bounces between two colors. Pearlescent: adds opalescence – like an opal or pearl – to the color it’s mixed or glazed with. DANIEL SMITH Luminescent Watercolors are wonderful for painting the special visual effects found in nature Nature has optical surprises in the colors that you see in…

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    MacPherson’s News

    Over the past year MacPherson’s has built a strong and cohesive leadership team with high energy, diverse talents, experiences and fresh perspectives mostly outside the art material business. The team includes: Eric Matthews – Controller Michael Lin – Director of Operations Jon Newsom – Director of Sales Dionne Mallins – Director of Marketing Peter Eichelberger – Director of Information Technology They join the core senior leadership team at MacPherson’s of tested and proven managers. That well-known and experienced team includes Steve Robinson, Senior VP of Sales and Marketing, Jim Semitekol, Chief Operating Officer and Natasha Nicholson-Bjerre, Vice President responsible for our people. With the coming year we have planned some important changes to coincide with the urgent and evolving needs of our customers, suppliers and employee-owners.  Beginning in…

  • Industry News

    Industry News

    At Arch Supplies in San Francisco, owner Susie Colliver and her top team of Kate, Mac, Tom, Caryn & David celebrated the company’s 38th birthday at their amazing and new Carolina Street location with all the bells and whistles of an exciting grand opening. Congratulations Susie! Royal Talens has acquired Schjerning Farver A/S as of November 15, 2016. With this acquisition, Royal Talens has further reinforced its position as a leading player in artists’, school, hobby & crafts materials and coloring, drawing and writing products. Schjerning Farver holds a strong position with its eco-friendly, high quality products in the school, hobby & craft and private label market. Royal Talens sees…

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    ColArt November 2016 News

    NEW Arches Watercolour Paper Video! Made in France exclusively from cotton, Arches Watercolour is a paper made from long fibers that give it strength, beauty and an inimitable feel. Naturally protected against the acids in the environment, Arches Watercolour does not yellow, and guarantees the lasting beauty of your works. Made the traditional way, on a cylinder mould, Arches Watercolour has a harmonious natural grain. The fibers are evenly distributed, making the paper more stable, with very limited deformation. Each sheet is torn off by hand, leaving four deckle edges. They are subjected to a final visual inspection and only the best sheets are retained. Arches is the only paper…

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    New Prismacolor Advertising Campaign & Videos

    Last week Prismacolor started airing a new TV commercial just in time for the Holiday selling season! Check it out: httpv://youtu.be/o_wu7_XCr8c Also, NewellCo/Sanford finally completed the Prismacolor tutorial videos by artist Shelley Minnis and they are up on YouTube to allow retailers to post on social media sites. Blending:   httpv://youtu.be/QO4qPc1idu8 Watercolor pencils:  httpv://youtu.be/ObeIUEsZqhg Sharpener & Eraser techniques:  httpv://youtu.be/5CrMPSuQBfM This all ties together with the Prismacolor consumer rebate currently in progress on ALL Prismacolor products, just in time for the holiday season. See your MacPherson’s Account Manager for details.  Also, the rebate forms will be available to download at www.Prismacolor2016rebate.com. This program is exclusive to the Fine Art & Craft Channel!  Each receipt will be required…

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    Deadline Extended: ColArt “Just Add White” Promotion

    “Just Add White” Promotion for Winsor & Newton & Liquitex Colart is excited to extend the “buy-in” deadline for retailers wanting to take advantage of the exciting “Just Add White” Promotional opportunity, just in time for the holidays and Winter Back to School! This offer gets you your Winter Back to School Discounts PLUS an additional 25% worth of FREE Titanium Whites, with a consumer promotion that will help build extra excitement around these ranges and building your customer’s color collections for Winter! Focusing on several key collections, this offer includes both Winsor & Newton and Liquitex brands. Ranges included are Winsor & Newton Artists’ Oil Colours (37ml), Winton Oil Colours…

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    Strathmore Expands “Artist How-To” Video Series Featuring Paper Cutting

    Strathmore is excited to expand their initiative to offer consumers educational information as it relates to art. The video series called “Artist How-To” videos launched in May, 2015, and in these short video segments, Strathmore has paired with professional artists to offer artist tips and techniques as it relates to a specific type of art and mediums. The newest addition to the collection of “Artist How-To” videos available, include 3 new videos created by artist Grace Hart. In these short 2-4 minute videos, Grace explains her tips and techniques for creating artwork using paper cutting. This content is great for artists just starting out with paper cutting, or for those who…

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    Montana Cans New Ltd. Edition Can – Tristan Eaton

    To celebrate the 10th edition of our on going Montana BLACK limited edition artists series, we have this time joined forces with US born artist, Tristan Eaton. Eaton is no stranger to the world of graffiti and mural making. The color of choice was the Montana BLACK, BLK 5070, Horizon. Bringing the can to life, Eaton has managed to tie in some of his trademark visual elements like faces, typography, line work, op art and image layering. Keeping the bar high, we are proud to announce that this beautiful addition to the Montana BLACK Artists Series is now available while stocks last. All stock in the USA has been placed into…

  • Industry News

    Golden News November 2016

    Williamsburg Free Paint Promotion Winter Back to School 2016 All Williamsburg retailers are invited to participate in this program aimed at active oil painting groups, oil painting classes, plein air societies, colleges and universities and all discerning or aspiring artists. Artists just need to purchase any three 37 ml tubes of Williamsburg Handmade Oil Colors and they will receive a 37 ml tube of Williamsburg Viridian, FREE! Participating retailers will receive one Williamsburg Viridian promotional tube kit (ITEM # WB6008P150) for every three 37 ml tubes of Williamsburg Handmade Oil Colors purchased during the promotion buy-in period, while supplies last. One, custom labeled 37 ml tube of Williamsburg Viridian (Series…

  • Industry News

    Industry News

    We are heartbroken to share the loss of one of our MacPherson’s family. Sylvia Odom, a member of our Suwanee night crew, was killed in her home on Monday evening. Her husband Samuel was also slain. The DeKalb county police have no description of the shooter or any witnesses. A roommate found the couple on Monday night. Our most heart felt sympathies go out to her family, friends and colleagues during this terrible time. Many within the industry are saying their goodbyes to Laurent Duthoit, Daler-Rowney’s Vice-President Sales Americas. He has left to pursue new challenges and opportunities. Laurent joined the company 11 years ago at Daler’s UK headquarters and later…

  • Industry News

    Fila/Dixon Ticonderoga News

    The senior leadership team at Fila/Dixon Ticonderoga has a plan for their global portfolio of brands that includes recently acquired Daler Rowney, LUKAS, Canson, Lyra Pencil, Maimeri and St Cuthbert’s Paper. The ultimate goal is to stitch all these companies into a global enterprise of popular brands. In North America that means a restructuring of their sales, marketing and logistics efforts to be more coordinated, streamlined and effective. The combined company is moving to a Key Account (KA) organization that will focus on national accounts, wholesalers and independent dealers serving consumers in the Art and Fine Art channel.  In addition, Dixon and its family of companies will support the industry with experts and workshops that foster the…

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    Derwent Consumer Brand Insights & Product Spotlight

    Consumer research proves how important product quality is in determining brand preference in art materials and Derwent has a strong story to tell in this regard. Many of Derwent’s products receive high consumer ratings and deliver on key product characteristics such as intensity of color, the laydown of the material used, lightfastness and depth of color range. Derwent has the largest and most comprehensive range of fine art pencils available on the art materials market today following many years of intensive consumer research, with a focus on delivering market leading product innovation. In recent years, Derwent has launched new and innovative pencil ranges such as Inktense pencils and blocks and…

  • Industry News

    Golden News Oct 2016

    MacPherson’s Holiday Set Promotions for GOLDEN If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends! Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off. Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions. Retailer Support Items for QoR…

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    New Product News from Sanford!

    Just in time for the Holidays – perfect gift for the Adult Coloring crowd!  Three new kits are being introduced: Prismacolor Complete Tool Kit – this kit contains:  24 Premier Colored Pencils, Black fine marker, Blender Pencil, Eraser, Sharpener and Coloring Illustration Booklet.  Custom illustrations from Penguin Random House (pages from top coloring books!) in a high-quality giftable box. Sharpie Aquatic Coloring Kit – this kit contains:  10 Sharpie UltraFine permanent markers, 10 Sharpie Fine permanent markers, and a custom illustration booklet of heavy weight paper.  The markers included in this set are a unique color pallet curated specifically for a custom-designed coloring book with a bold theme in a giftable box. PaperMate Flair…

  • Industry News

    Strathmore Introduces “Strathstore” Rewards

    Strathmore Artist Papers™ would like to reward retailers, their customers, and store employees by offering unique Strathmore branded promotional items. Retailers can earn points simply by purchasing Strathmore products, and then they can redeem those points for free promotional materials on the brand new “Strathstore” portion of the Strathmore Retailer and Distributor Tool site. This program is open to all brand rewards customers, iAMart customers, and AGA customers. Point balances will be uploaded into retailer accounts in the Strathstore twice a year (February/August) based on retailer purchases through distribution. This added segment of the Brand Rewards program is an extra benefit for purchasing Strathmore products. There are a wide variety…