The new Canson, USA CEO, Gerard O’Mahony is shaking things up with a new marketing concept designed to inspire creative retail merchandising with a narrow focus on key items offered in bulk at extreme pricing. On a monthly basis promotion minded retailers will be able to buy a very select list of high demand Canson or Talens items for a limited time at an extra 25% off either from your MacPherson’s distribution centers or on a drop shipment (Minimum $1,500 net). This month’s selection includes two hot XL Mixed Media Pads (CN100510926-7×10, 60 sh, CN100510927-9×12, 60 sh,) at 70% out of our DC’s (96 min per item) or 75% off on Drop…
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Golden News February 2015
NEW! Williamsburg Marketing Materials! Check out the new marketing materials from GOLDEN products. The new Williamsburg POP Blade (M625152) features four large hand-painted squares of color on birch plywood. This gives artists the ability to see and feel the actual paint as well as the grind variations in pigment particle size that are the hallmark of the Williamsburg brand. Painting can be as much a tactile experience as visual one, a connection that is fundamental to the Williamsburg paintmaking philosophy. The other side of the blade highlights the range of colors in the Williamsburg line with 77 hand-painted colors from the Part A display rack, grouped by their pigment grind from Very Fine to Coarse. Packaged with…
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FLUID 100 Watercolor Paper
Global Art Materials Newest Member to their Family of Fine Artists Papers. Fluid 100 is a premium, archival cotton watercolor paper. Unlike other cotton papers, Fluid 100 is made by European mill masters who combine traditional papermaking techniques with modern technology. They use very unique papermaking machines that are able to operate at very slow speeds, creating a sheet that shares the strength and quality characteristics of more expensive mold-made papers. The result is a natural white sheet that is strong with a subtle yet pleasing surface texture. The gelatin sizing (internal and externally sized) allows the artist greater control and produces brilliant and intense color. This paper is affordable, long lasting and perfect for use with either wet or dry techniques. It is available in three distinct choices: 140lb…
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Increase Sales with Strathmore’s Online Workshops
Strathmore is excited to once again offer their free Online Workshop Series, which starts March 2, 2015! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there are over 30,000 students registered already). Check out Strathmore Online Workshops for more information about the 2015 Workshop Series. Here are three ideas for retailers to take advantage of the program: 1. Create Workshop Supply End-Cap – Download this 2. Follow Strathmore Artist Papers on Facebook – and share the posts with your fans. This is a really easy thing to do. Strathmore shares on-going information and reminders about the Workshops on Facebook. Ask your fans…
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Namta Retailer Survey – Take it here, take it now!
NAMTA Needs Your Help Please complete this anonymous 20-question survey now and contribute your experiences and information to the ONLY study of the U.S. and Canadian art materials market, sponsored every three years by NAMTA: the NAMTA Artists and Art Materials Study. All retailers who complete the survey will get the survey results report. Take the Namta Retailer Survey Here! Get Great Information about Art Materials Retailing in 2015 Your participation is crucial. We need to hear from a wide range of many art materials retailers to produce reliable survey results. You will receive results in early May 2015 that include the following national information: • What should retailers post on Facebook? • What art materials…
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Industry News
Gerald(Jerry) Goldstein, the founder of Jerry’s Artarama passed away on February 10th at 85. He was a depression baby born days after the stock market crash in 1929. Always a hard worker and a passionate Sunday painter he hatched the idea of selling art supplies at a discount while working at a toy store in in 1960. In 1968 he opened his own art supply store. Jerry combined his lifelong dedication for customer care and affordable creative supplies to launch the beginning of an industry retail icon. His sons Ira and David carry on this philosophy along with his grandchildren Michael, Heather and Dara. Farewell Jerry! In his honor, Jerry’s is setting up The Jerry Goldstein Foundation which will seek…
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Derwent Pencil Cases & Storage
Derwent has some great pencil storage solutions to suit every need. From robust double-layer tins to pastel and pencil wraps, you will find the best way to store and carry your favorite Derwents with you. Carry-All – Got a big pencil collection? Get a Carry-All! (Item # DE2302141) Ultimate storage solution for 132 pencils. Includes accessory and A5 sketchbook pocket. Contains 3 removable pencil leaves, (can hold up to 5). Extra Leaves available separately. Durable canvas like bag with adjustable shoulder strap. Pencil and Pastel Wraps The original classic Derwent Pencil Wrap has individual compartments hold 32 pencils plus accessories. This durable canvas like wrap rolls up compactly to fit into your bag. (Item # DE0700434) Also available is the Black Pencil Wrap, a sporty version holding…
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Golden News January 2015
Winter B-T-S Reminder The 2nd semester B-T-S advertising promotional dates expire 2/15/15 in advance of the price change. To remain in compliance with the Golden Artist Colors, Inc M.A.P. policy , advertised pricing must be no deeper than 30% off on GOLDEN, Williamsburg or QoR product. Check with your MacPherson’s Account Manager for details regarding GOLDEN’s offerings in 2015. New Trial Color Sets from Williamsburg: Signature, Landscape, Traditional and Modern For artists seeking a convenient way to experience some of the color families within Williamsburg, four new introductory sets containing eight colors in 11 ml tubes, plus a 37 ml tube of Titanium White have been assembled. These beautifully packaged, attractively priced…
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Industry News
Pebeo’s Chairman Eric Chaveau announced recently that Jacques Joly has joined the company to become the group General Manager. Previously Jacques was the General manager of Hamelin’s Canson Division. See POW! WOW! Hawaii through the eyes of Martha Cooper an American photojournalist who is best known for her work documenting the New York graffiti art scene from 1970 through 1980. Fast forward to 2014 and take a look at the POW! WOW! Hawaii street art festival through the lenses of this iconic photographer as she documents murals in progress and chats with the participating artists. NAMTA’s tri-annual Artist Survey has just been released and the results are available to download on…
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Hot New Strathmore 400 Series Colored Pencil Pads on the Way!
You read it here first!!! As Strathmore continues their commitment to develop innovative new products that meet artists’ needs, they are excited to introduce Strathmore 400 Series Colored Pencil pads. With 3 new pad sizes available, colored pencil has met its match! It can be difficult and intimidating choosing the right quality paper specifically for colored pencil, especially for a newcomer. To make it easier for all artists to enjoy this versatile medium, they are now offering Colored Pencil paper in convenient wire bound pads. Strathmore 400 Series Colored Pencil Paper provides a clean white, toothy surface that is ideal for a variety of colored pencil techniques. Smooth, even coverage can be achieved, and the heavy…
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Strathmore Printmaking Cards/Gelli Arts Collaboration
Strathmore Artist Papers is proud to announce Printmaking cards to the Creative Card line of products. Additionally, they are also introducing a special limited time, while supplies last offer combo pack, which includes a unique package of 75 Printmaking cards and envelopes, bundled with one 5” x 7” Gelli Arts gel printing plate! New Printmaking cards are made from Strathmore 400 Series Printmaking paper, which is considered heavyweight 280 gsm. These natural white cards are ideally suited for printmaking processes that require a heavier paper such as lithography, intaglio and screen print. Also suitable for relief printing. The medium-textured surface is soft, durable and can absorb large amounts of ink. The paper contains…
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Sanford’s Making Improvements: Mr. Sketch Scented Washable Markers!
Beginning in March, Mr. Sketch will introduce a new lineup of Mr. Sketch Scented Washable Markers, offering consumers the opportunity to trade up to a premium washable marker with unique benefits that have become expected for certain age groups. Among many others, this lineup will also include favorite Ice Cream-inspired scents (available in May) perfect for inspiring children’s creativity in art. Scents such as strawberry, chocolate, mint chocolate chip, bubble gum, and lemon ice will be featured. This exciting launch will be supported by a fully integrated nationwide marketing campaign featuring TV advertising, print, social media and web activity. Check out our Mr. Sketch Washable Marker selection on MacPhersonArt.com