Golden Artist Colors Launches QoR™ Modern Watercolor The First New Thing to Happen to Watercolor in 150 Years Golden Artist Colors has had the privilege and delight of collaborating with artists to make the highest quality professional Acrylic and Oil colors. Today that same collaborative process has produced a new, thoroughly modern Watercolor called QoR. QoR’s exclusive binder provides more color in every brushstroke, while retaining the best qualities of traditional watercolors. QoR offers a strength, range and versatility unmatched in the history of watercolors. The unique formulation accentuates the luminosity and brilliance of each pigment even after drying, while providing the subtlety, transparency and flow of a great watercolor. QoR (pronounced core) is an allusion to color as the center of watercolor…
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Industry News
iAMart, the 29 member strong art industry retailer group has just undergone an internal reorganization. Executive director Marilyn Hajjar has left and a newly created committee headed by Victor Davis of Spokane Art Supply will be the liaison with the group’s vendors. Maintaining effective, personal and mutually beneficial relationships will be the primary focus. iAMart member Beth Bergman of Wet Paint adds, ” iAMart was fortunate to have had Marilyn’s years of experience and wishes her the very best in her future endeavors.” If you are interested in more information about iAMart please contact either Patti Herdell who is the President of the organization (pherdell@scartsupply.com), Victor Davis (Victor@iamart.org) or Steve Aufhauser (steve@continentalart.com). As for Marilyn,…
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Tombow Goes XTREME
The new XTREME Adhesive Runner is more than just a paper adhesive. The XTREME is 5X stronger than other adhesive runners. It has an extra strong bond and is perfect for multi-media collage including wood, fabric, glass, plastic, rubber and cardstock. Check out this video demonstration of the Tombow XTREME Adhesive Runner httpv://www.youtube.com/watch?v=0fNsAxO-PlM&feature=share&list=UU2Wy8IHLe1UQdliti2SfydA The XTREME Adhesive is a high-end acrylic adhesive, 40 microns coat weight (extra-thick for extra-strength), UV resistant so it will not discolor and deteriorate under strong natural light, has an instant strong bond, superior performance in high and low temperatures, acid free, archival, PAT tested and is refillable. TB62127, XTREME Adhesive Runner, MSRP $8.99 TB62128, XTREME Adhesive Runner…
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Zentangle is Hotter Than Ever!
Zentangle is the perfect feature item. From books to markers, watercolors and Strathmore’s suitable media, it makes a terrific impulse end-cap. The key is to showcase a continuous and changing selection. An excellent example is the newly published The Art of Zentangle. Part instruction, part inspiration, part doodling, The Art of Zentangle, item FOZT1, offers step-by-step lessons on how to create Zentangle art alongside prompts and blank practice pages. Sales in 2013 have already made this a top-seller, and this title would be great to merchandise with fine line markers, pencils and sketchbooks. Display tip: Advanced artists have been known to tangle their designs on stationery, wrapping paper, and even walls – so suggest colored markers, paint and…
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Increase Sales with Strathmore’s Online Workshops
Looking for something to increase store traffic and inspire sales this year? Take advantage of Strathmore’s Online Workshop Series – which started March 10, 2014. Promote the start of the workshops in your store, on your website, on Facebook… and drive sales as students purchase from the class supply list (there are over 15,250 students registered already!) The Strathmore 2014 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by experienced artists. Students follow along as instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art. Here are three ideas for retailers to take advantage of the program: Create Workshop Supply…
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Gamblin Celebrates the Company’s Founding Year with the New 1980 Oil Colors Line (Art Sketching Oils Re-Imagined)
Gamblin 1980 Oil Colors | Overview Gamblin 1980 Oil Colors offer artists true color and real value. This 48-color line enables art supply stores to offer a better student grade paint, made here in America, at a terrific value and with the full support of Gamblin Artists Colors. Gamblin 1980 Oil Colors will begin shipping May 1. All but one color (Napthol Scarlet) in the Art Sketching Oils line will be carried forward without any change in name or formulation. 18 colors will be added to the palette, offered in 37ml and 150ml sizes. As always, everything will be made in Portland, Oregon. Gambin believes that a strong and financially healthy…
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Estria Battle 2013 – Official Battle Video
The official video of the Estria Battle in Oakland, CA last October featuring products from Montana Cans and Art Alternatives has been released! This video is a great way to get a feel for all aspects of the event and also serves some nice inspiration for event ideas – enjoy! httpv://youtu.be/S42957j1GRQ
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Sanford News March 2014
Mr. Sketch Re-Launch – New Scents! Beginning in May, the Mr. Sketch portfolio will feature exciting new, fresh packaging, as well as new scents. The nostalgic, trusted brand of premium coloring products has been around for over 40 years and the new dynamic and fun graphics focus on scents, driving imagination and creativity. A fully integrated marketing campaign including TV advertising, print, social media and web activity will kick off just in time for back-to-school. New movie night scents will feature fun & unique scented chisel markers including hot buttery popcorn, watermelon hard candy, blue raspberry slushie, mint chocolate candy, root beer and nacho cheese! Artist Heather Rooney Recreates the Oscar’s “Selfie” with Prismacolor! It was the “selfie” that broke twitter. Watch how 20-year old…
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Derwent Graphitint Rocks!
Give graphite subtle tones and deep rich washes! Graphitint has the same properties as a Derwent 4B Watersoluble Sketching pencil so it will appeal to artists looking to add a colorful dimension to their graphite drawings, but retain all the familiar properties of their favorite graphite pencil. Used dry, Graphitint has a smooth drawing feel and a lovely subdued color; however they explode with excitement when you add water to give a rich vibrant color. They are extremely versatile and can be used with Derwent Graphic or Sketching pencils to add extra depth of color to your graphite work. Derwent Graphitint range comes in 24 rich, subtle shades and is water-soluble. It has a wide 8mm barrel and wide core. Available in open…