This announcement is a little late, but the product is a winner any time of the year. Beguiling Iridescents! Following the Uncommon Blues, Provocative Yellows, and Divergent Reds promotions is the GOLDEN Holiday season promotion — Beguiling Iridescents! At a time of year that is inherently festive, GOLDEN’s  22ml, limited edition set of Beguiling Iridescents features three Iridescent colors from the Heavy Body line, each with unique qualities:  Iridescent Silver (Fine), Iridescent Gold Deep (Fine) and Iridescent Pearl (Fine). This promotional set is available for a limited time only! httpv://youtu.be/X9jgriHkDbA The Beguiling Iridescents set is available at a low introductory retail price of $9.99, representing a 20% savings for consumers over open stock. Designed to generate interest in the full range of…

Innovation is the name of the game for Catalyst™ Tools and Princeton recently released ‘Short Cut’ versions of their videos! Around 1 minute each, the videos are perfect for retailers who want to loop visual content in their stores that will capture and inspire what artists think about how paint, tools, and brushes work together. See how artists in several different mediums incorporate Catalyst into their painting and mark making. The versatility and ease with which Catalyst shifts from clay to encaustics, from fluid acrylics to heavy body mediums, is garnering excitement from not just professional artists, but also from teachers who want an exciting tool to introduce to their…

Announcing the reintroduction of Grumbacher Academy Oil paints.  45 colors in 37 ml tubes 18 colors in 150 ml – a wide spectrum of colors with a minimum number of SKUs 17 exciting new colors (dropped 2 colors, so total is now 45) A new contemporary look for the tubes and display All colors have an ASTM lightfast rating of 1 Excellent – students and professionals alike can use Academy oils with confidence, knowing they will stand the test of time The colors in the Academy oil line have been crafted to maintain their Chroma better than other student brands when diluted, providing predictable and more stunning colors when mixed…

Strathmore® believes providing artist-quality materials to kids is the best way to nurture talent and ignite a life long love of art. 100 Series Youth is now part of the Strathmore quality series of fine art papers. Designed for ages 5 and up, 100 Series Youth paper types and product features have been selected to enhance the creative process. Specially marked 100 Series Youth pads and packages include two project ideas printed on the inside front cover. These educational, inspirational projects were created by Art Projects for Kids: “Classroom Tested Art Projects for K-5 and Beyond” and include: • easy to follow instructions • step-by-step images that appeal to a variety of ages • materials needed • appropriate age range • project…

Announcing the Prismacolor 2012 Consumer Holiday Rebate! Offer good on purchases made between November 23, 2012 and January 26, 2013. Consumer will print rebate coupon from Prismacolor.com or Dealer website and mail completed form in order to claim rebate. Tiered rebate levels are listed below.  Please contact your MacPherson’s sales representative for access to web assets. Sharpie Brush Tip Sharpie launched its brush tip in June of this year and this new and exciting product has been a fantastic addition to the Sharpie product portfolio. Here’s an example of how Enrico Miguel Thomas uses the new Sharpie brush tip markers to create magnificent works of art on maps. Based in Brooklyn, Enrico uses subway maps as his primary canvas, and in doing…

Strathmore Artist Papers announces new Mixed Media and Photo Mount creative cards. These introductions are designed to bring innovation and quality differences to the product line with new materials, sizes and features. Mixed Media is hot – evidenced by the popularity of Strathmore Visual Journals, Mixed Media papers and series of Online Workshops. New Mixed Media creative cards are made of 400 Series/Best quality paper. This unique paper has the attributes of a watercolor paper but with a vellum drawing finish. Cards are offered in 10-count announcement, full size and new on-trend slim size. Learn more about new Mixed Media cards at http://www.strathmoreartist.com/product-reader/items/mixed-media-cards.html New Classic Emboss Photo Mount cards were developed in response to requests from retailers and consumers for…

Check it out at Golden Mixer Mixing paints with control and getting predictable results is a skill that takes years to master. It also requires a lot of paint. Golden Artist Colors has decided to cut through this fog with the debut of the Virtual Paint Mixer. With this fun, unique online tool, artists can mix countless paint colors, developing a feel for the correct proportions and the best colors to use. Photos can be uploaded to match colors and create palettes, getting artists closer to the colors they want faster, saving time, frustration and paint! Once registered, users can print, e-mail and save reports with formulas and colors needed to guide purchases and direct them to nearby retailers. Users will also be able to…

An ideal solution for retailers with limited space, the Prismacolor 60ct Brush | Fine Marker Display is the same footprint as the current Chisel | Fine universal display and houses 45 colors of the new Brush | Fine Art Markers. Contact your MacPhersons sales representative for more details.

B-T-S Promotional Period Reminder The last date for additional promotional advertising is September 28, 2012. Just Paint #27 Coming Soon! We continue to get the seemingly obvious question, “So how long will it take for my paint to dry?” As you know, the answer we’ve committed to is…”It depends.” In this issue of Just Paint, Technical Support experts Michael Townsend and Ulysses Jackson give a more articulate answer to this vexing issue for acrylic painters. In “The Color Graveyard,” Dana Rice shares why we lose colors and either find replacements for them or commisserate with artists when we’re not successful in doing so. In “GOLDEN Virtual Paint Mixer: Odyssey of Perspectives,” an article by Christopher Farrell, he walks artists through our…

Announcing New Videos Featuring Catalyst™ Tools by Princeton httpv://youtu.be/UvO0OiJUTmI Catalyst™ Tools by Princeton is proud to announce six new videos featuring our first artist partners. Showing the versatility and ease with which Catalyst shifts from clay to encaustics, from fluid acrylics to heavy body mediums, these videos are designed to inspire and change what artists think about how paint, tools, and brushes work together. The growing Catalyst Methods and Techniques Video Library will create a great resource for artists to reference for inspiration, research new methods, or perfect new techniques. The videos can be found at: Vimeo http://vimeo.com/search?q=princeton+brush+catalyst and YouTube Princeton @ Youtube Download the video files on Vimeo for use on a continuous play…

GOLDEN Introduces Mixing Set Based on Classic Theory The new Classic Theory Mixing Set from GOLDEN provides an ideal starting place for artists who are interested in exploring a more traditional range of colors. The colors in this set all played significant roles in the painting of the 19th century and earlier. This was a period when pigments derived from minerals, plants, and metals dominated, and just a few early synthetic colors were making their way onto the artist’s palette. The selection in this set will allow artists to easily mix a wide range of naturalistic colors found in landscape, still life, and portraiture, and provides a balanced approach between opaque and transparent effects central to classical techniques. Underpaintings can be quickly blocked out using mixtures…

See how Emmy Star Brown, a salvaged window artist, takes other people’s discarded treasures and gives them new life with Sharpie’s new Metallic markers (NEW Gold and Bronze colors joining Silver)! httpv://youtu.be/6sx0HdO7ukU

Following the Uncommon Blues and the Provocative Yellows promotion is the GOLDEN summer promotion — Divergent Reds! For artists who have a vision for going beyond the ordinary, GOLDEN introduces a 22ml limited edition set of Divergent Reds featuring three high-series reds from the standard Heavy Body line, each with unique qualities: Pyrrole Red Dark, Quinacridone Red Light and Alizarin Crimson Hue. This promotional set is available for a limited time only. During the promotion, the Divergent Reds set will be available at a low introductory retail price of $9.99, representing a 41% savings for consumers over open stock. Designed to generate interest in the full range of reds offered by GOLDEN, the set includes an informational piece of literature and is supported by…

The Prismacolor back-to-school mail-in rebate is now running. Consumers who purchase $50 in any Prismacolor product will receive a $10 mail-in rebate. The rebate runs until 10/15/12. Please see your MacPherson’s sales representative for rebate store kits. 2012 Prismacolor Rebate Info