Strathmore Artist Papers™ announces the introduction of new online tools that allow retailers to create their own promotional materials.  This program reflects Strathmore’s commitment to offering a full range of retail merchandising tools that maximize retail performance through visual impact, consumer education, and effective product selection & presentation. The series of professionally produced poster signs features different works of art created on Strathmore fine art paper. Choose from Acrylic, Bristol-Smooth, Bristol-Vellum, Canvas, Charcoal, Drawing, Newsprint, Pastel, Sketch and Watercolor images in 18” x 24” or 24” x 32” size. Templates for the Strathmore poster signs can be downloaded from the Retailer Tools section of their website at www.strathmoreartist.com. Customize each sign by adding  your own message and send to your local quick printer for professional quality signs…

For artists who have a vision for going beyond the ordinary, GOLDEN introduces a 22ml limited edition set of Uncommon Blues featuring three blues from the Heavy Body line, each with unique qualities: Anthraquinone Blue, Smalt Hue and Cerulean Blue Deep. Available for Winter B-T-S only, this set of three fantastic blues is sure to pique the curiosity of artists looking for the fundamentals of blue, while seeking ways to differentiate themselves with something uncommon. During the promotion, the Uncommon Blues set will be available at a low introductory retail price of $9.99, representing a 26% savings for consumers over open stock.  Standard and promotional discounts off this introductory list price apply. Designed to generate interest in the full range of blues offered by GOLDEN, the…

Watch Migual Endara’s video which is a testament to the superior quality of the Sakura’s Pigma Micron pen – the most delicate 005 nib held through 3.2 million dots and the ink supply in one pen was enough to complete the entire piece of art that took a year to complete! The video entitled “Hero” received over to 3 million views in 6 days!  Miguel’s stippling artwork was inspired by his dad and is composed entirely out of 3.2 million dots made with a single 005  Pigma Micron pen!  Both the video and the artwork were solely created and produced by Miguel Endara (not a paid advertisement for Sakura of America).  

Looking for a hot, new product to share with your best and most creative customers? Today’s artists are constantly looking for new and exciting mediums to incorporate into their work.  The lines between fine and decorative art are becoming blurred as abstract, collage, dimensional inclusion, and protective laminates and coatings are being combined with traditional artist colors and mediums to create new and innovative forms of art. Pebeo’s new Gedeo casting and glazing resins will appeal to artists who enjoy experimenting with new techniques.  Those who are already familiar with these types of mediums will appreciate Gedeo resin’s superior quality. The New Products… Crystal, Color, and Pearl Casting Resin (150ml / 300ml / 750ml): This two-part, low odor, transparent resin is ideal for molding, inclusions, coatings,  and laminates, and dries in…

Customers have responded enthusiastically to Princeton’s softest brush ever. Neptune is Princeton’s softer-than-squirrel synthetic that drinks up watercolor and delivers oceans of color to the sheet. Princeton has packaged two attractive gift items for the holiday season. QUILL The Neptune Quill brush has an amazing capacity to hold liquid. Comes to a sharp point that makes for a very precise brush. Includes: #8 Quill Brush. ITEM#  PB4750SET-1Q LIST: $49.95 73% off sets On the Holiday promo(HT Code) ESSENTIAL SET The Essential Set brings together four of the best brushes Neptune has to offer. A perfect gift for any watercolorist. Includes: 3/4″ Oval Wash, 1/2″ Aquarelle, #8 Round, and 1″ Mottler. ITEM# PB4750SET-4 LIST: $89.95…

Strathmore Artist Papers™ is excited to announce its 2012 Online Workshop Series which will begin January 1, 2012.  This program reflects Strathmore’s commitment to offer consumer promotions that help drive retail sales by creating awareness of new products that inspire artists to create. The free workshop series will feature experienced instructors using a variety of media and materials to teach three different workshops topics: Mixed Media Art, Watercolor Sketching and Life Drawing.  Each workshop includes instructional videos, downloadable instruction sheets and inspirational tips from the instructor. Strathmore is collaborating with art instructors Traci Bautista, Cathy Johnson and Mike Mattesi and Stevens 470 Marketing & Creative to develop the online workshops. Last year, Strathmore’s 2011 Visual Journal Online Workshops attracted over 8,600 students and earned the NAMTA 2011 Business Innovation Award. Strathmore…

Founded in 1906, MacPherson’s has grown into the largest wholesale distributor of Fine Art Supplies to retail dealers in the United States and is proud to be 100% owned by its nearly 200 employees. Currently, there are over 11,500 ESOPs in place in the U.S. covering more than 10 million employee owners. Many companies opt to sell stock to an ESOP (Employee Stock Ownership Plan) when the current owners are getting ready to retire. Although none of us wants Stu or Frank to leave, we realize that at some point they will want to spend more time at home, enjoying the lives they’ve worked so very hard to build. At…

Although Summer is over and Fall has arrived, the outdoor retail spray painting events are still rolling!  Blaine’s Art of Anchorage, AK hosted a spray painting event that allowed artists to sign up for a “class” where the canvas was an actual truck.  Five women and two men spent the day working their magic with Montana Gold on Don Kolstad’s (a local art teacher) Nissan Truck.  The 50 spectators were so impressed with Don’s newly pimped out ride that many volunteered their cars, trucks, and even boats for the next event! Jerry’s Artarama of West Hartford, CT recently hosted a massive mural painting event that featured 3 local artists and 200 cans of Montana Black and Gold painting a 48’ x 17’…

The folks at Global Arts have done it again! They have uncovered a hidden gem from the small town of Porto in Northern Portugal and are proud to introduce the ArtGraf product line to the U.S. These unique and proprietary blends of graphite, carbon and binders produced by the Viarco family are some of the highest quality sketching materials available to artists today. Features Available in three forms: tins (20g and 60g), sticks (3.5” x 0.5” x 0.5″), and 250g XL sticks (7″x 2″x 1″) Can be used wet like a watercolor or dry for drawing and sketching Added element of erasability when dry Attractive packaging Graphite sticks are available in a small, disposable POP countertop display of 10 Benefits Superior…

Now is the time to upgrade your Prismacolor colored pencil offering by ordering a Conversion Kit from MacPherson’s, (order # SA1810934). This Conversion Kit incorporates Prismacolor’s newest 18 colors into your current full-line Pencil/Art Stix display. The kit includes a dozen each of the new 18 colors and the product labels for your display.  It was determined that the quickest and easiest way for the retailers to accomplish this conversion would entail removing 12 facings of the Art Stix and the graphic panel located on the lower left hand corner of the display to provide an additional 18 product slots in which to merchandise the new pencil colors. Detailed instructions concerning art stix and graphic panel removal are included in your Conversion…

Offering kids endless creativity, Strathmore® Artist Papers™ announces the introduction of new Art Journal Kits designed especially for kids. The program is another example of Strathmore’s commitment to develop innovative new products that help grow the market and create in-store news and excitement for retailers. Market research shows that “artists are clamoring for high-quality, creative products for all kinds of artwork”, and that “kids’ art supplies” are a “growth category” for retailers.* The Strathmore® Art Journal Kit is a place where kids can explore their creativity, learn fun drawing and collage techniques and use artist quality materials. Heavy duty covers in fun colors have a durable, matte finish to encourage young artists to personalize their journals.  Project pages offer easy-to-follow instructions and inspiring artwork and ideas. Gorgeous handmade decorative papers…

Black canvas is hot and it’s hitting the MacPherson’s warehouses now!  Reno and Elgin have both received their orders and have begun shipping.  Atlanta’s inventory is scheduled to arrive late next week and the line will be featured in the October What’s New, posting Wed., Oct 5th. Til then, you can download the sell sheet below. Don’t miss out on the special promotional pricing during the launch period now through the end of November! Made with the same natural, unbleached medium-weight 100% cotton duck and kiln-dried stretcher bars as our Studio and Gallery canvases; the surface is primed with acid-free black acrylic gesso, providing a dark rich background for traditional paints and techniques…