Projects from some of the most famous movements in art history are brought together in a way to help kids learn while they create! From Monet’s famous water lilies to Picasso’s exaggerated shapes, Walter Foster provides aspiring artists with an exciting selection of masterpieces to re-create in You Can Paint Like the Masters.  Kids can explore the painting styles of famous artists from seven different art movements: Impressionism, Post-Impressionism, Expressionism, Cubism, Surrealism, Dada, and Pop Art. The easy step-by-step instructions and project templates will allow young artists to experiment and develop their painting skills. The book also offers a tools and materials section, highlighting what’s needed to re-create the featured…

Available now in all warehouses! Art Alternatives developed these limited-edition Pink Ribbon Pen & Ink sketch books and notebooks to help in the fight against breast cancer.  Our goal is to raise much needed funds for research.  Together, MacPherson’s and retailers will donate $1 per book to The Breast Cancer Research Foundation (BCRF.)  “How does that work?”, you may wonder.  Well, we usually give you an extra 5% discount when we promote Pen & Ink, but we are doing something different this time.  By purchasing the Pink Ribbon Books at our regular discounts, you give 50¢ per book to the BCRF.  MacPherson’s takes the other 50¢ per book out of…

Back in the day new customers looking for local products and services let their fingers do the walking through the Yellow Pages.  Those days are not quite over, but consider this; over 80% of people are now using web search engines to get their local shopping information. That means Google, Yahoo, Bing & Yellowpages.com are a new consumer’s gateway to your store. To underscore the point, Google according to comScore/TMP, grew its local search market share from 15% in June 2008 to 26% in June 2009. As these numbers grow, are you getting your rightful piece of the local search traffic? All of these sites want to offer the most…

Go back to school with a new Eco-Friendly Line of art products featuring Eric Carle! Canson’s new Eco-Friendly art products featuring the illustrations of renowned and beloved artist Eric Carle, are the perfect pads to pack in kids’ backpacks as they head to school next month.  The art pads all feature illustrations from Eric Carle’s “What Do You See” collection, such as Brown Bear, the Very Hungry Caterpillar and The Very Lonely Firefly among others. Canson recognizes the importance of art in a child’s development; in fact, experts say that exploring different artistic options like drawing and painting are all first steps to the development of reading and writing, while…

You still have time to stock up and save on all these ColArt Essential BTS Color Ranges! ·         Winton Oils ·         Galeria Acrylics ·         Artisan Water-Mixable Oils ·         Liquitex BASICS & “free-style” Painting Knives (all the above get +10% off list; CAP dealers get +15%) CAP Dealer Exclusive deal*: ·         Liquitex Heavy Body 2oz Acrylic Tubes – +15%!!!!! Derwent’s Best-Selling Pencil Tins: +20% off! and… ·         Derwents’s newly reformulated Pastel Pencil Range (+10% on open-stock & asst’s) All Conté brand  drawing media: +10%! *Save more year-round…

ELMER’S has some hot things to share this month… PRODUCTS ON TELEVISION Elmer’s Products will be running all 4 of its commercials on television throughout the Back-to-School Season. Watch for them! 1.    Krazy Glue Bungee Jump 2.    Elmer’s no run School Glue 3.    Elmer’s Glue Sticks 4.    Elmer’s New Improved Glue All Back-to-School is like Christmas for Elmer’s Products, so Elmer’s pulls out all the stops to promote Elmer’s at this time of year. Take advantage of this national advertising by promoting Elmer’s products! ELMER’S PRODUCTS “BACK TO PROJECTS” BOARD REBATE PROGRAM New for 2010, Elmer’s Products is offering a $5.00 rebate when purchasing 1 Elmer’s…

Strathmore invited artists to create their own vision of a green environment as part of their “How Do You See Green” Illustration Contest. The winning artwork is featured on Special Edition Recycled Sketch and Drawing Pads available just in time for Back to School. Now you can create your own colorful, attention-getting stackout to display these fine art pads using two easy-to-assemble kits: ·      SM79-37 sturdy pad stackout  merchandiser to bring product to shoppable height ·      SM79-33 sign kit with header sign, pole, signholder and self-adhesive pole clamps Both items can be ordered at no charge and are available to ship with Back to School orders.

B-T-S Promotions Please remember that promotional advertising opportunities are active from 7/12/10 – 9/30/10. Contact your MacPherson’s Sales Rep or GOLDEN Sales Rep for more information. Additionally, take a look at MacPherson’s B-T-S offerings for GOLDEN products in MacPherson’s Buyer’s Guide on pages 35 & 77. New GOLDEN Web Technique There’s a new Fine Art Technique called Painting on Crackle Paste available on the GOLDEN website. This exercise will give you the steps needed to create a modern acrylic painting with an “aged, old-world appearance.” Check it out! Crackle Technique New GOLDEN Videos on YouTube If you are a subscriber to the GOLDEN YouTube site then you already know about the new video…

We’re a few months away from the arrival of the newly formulated Montana Gold!  This highly-anticipated new formula has been under development for over three years, with the scientists at the lab in Germany working every last detail to perfection.  Click here for a behind-the-scenes look at the development of the New Gold!

Check out Chartpak‘s great deals in MacPherson’s Fall Back to School Promotion for 2010. OPEN STOCK All Grumbacher Brushes and Brush Sets at 50/40/15% All Grumbacher “Color” ranges at 50/25% Grumbacher Basic, Master and Everyday Sets at 50/15% Grumbacher Watercolor Pan Sets at 50/10/5% “New” Grumbacher Palette Knives at 50/15% “New” Grumbacher Vine Charcoal at 50/15% All Ad Markers and Sets, Including the “new” “Fine Point” Ad Markers at 50/25% Chartpak’s new Fine Point Ad Marker comes with a precise marker nib designed for detail work, lettering and outlining. The new Fine Point Ad Marker is available in the 25 most popular colors. Upgrade your existing Spinner Rack with the…

Letraset has just launched its own Youtube channel, which features an ever-expanding collection of ProMarker and TRIA videos that include tutorials, favorite clips created by users, and how-to’s.  This is a great resource for picking up all kinds of tips on how to use the products, as well as creative applications – you can link the clips to your website or show them in your store.  Make sure to keep checking back as new content is always being added! Letraset Youtube

Lefranc & Bourgeois is now offering its extra fine, highly pigmented oil colors in a new 150ml tube size!  The Lefranc Extra-Fine Artists’ Oil range has exceptional lightfastness, and features super-fine pigments that have been ground on a three-roller mill.  The 150ml size is available in 56 of the best-selling colors, with the entire assortment being offered at a special discount of 60/10%, including a FREE rack!  Ask your MacPherson’s rep for more details!

Gamblin Artists Colors is pleased to announce a FastMatte|Gamvar Buy-Get promotion. Designed to drive foot traffic and sales during Fall BTS, the pre-mixed Gamvar 2 oz. Buy-Get promotion runs through August 30. Consumers love “freebies”, so Gamblin will provide retailers a FREE Pre-mixed Gamvar 2 oz to give customers who purchase three or more tubes of Gamblin FastMatte Alkyd Oil Colors. These special pre-mixed bottles of Gamvar are a terrific way to introduce painters to this excellent contemporary varnish! Gamvar Buy-Get Promotional Kits will be available to retailers at no additional cost while supplies last. This promotional kit contains everything you will need to run a successful promotion in your…

Sakura is educating artists, hobbyists, and retailers about its unique and versatile product line by posting product videos at the Sakura Color Products YouTube channel. What better way to learn new tips and techniques and get new ideas than by seeing them on video? Sakura’s video offerings include 50+ videos with more added each week. Video topics range from product info to project ideas to lesson plans for teachers. Use this resource to educate your staff and customers, and find ideas for in-store demonstrations and promotions Sakura Youtube Channel and subscribe to receive announcements whenever a new video is posted.

Your MacPherson’s rep has received a LIMITED supply of 2010 Consumer Rebate POP Kits. Contact your rep to get a kit. The rebate coupon itself is downloadable from http://www.prismacolor.com A black and white pdf of the rebate coupon is available for posting on your web site. Please email Dan Canny at dan.canny@sanford.com if you would like that file emailed to you. We hope you plan to enter the 2nd annual Prismacolor BTS Merchandising Contest. We had many outstanding entries in 2009. I have included pictures from the three winners. Let’s make it even harder than it was in 2009 for our judges to choose winners in 2010. Be on the…

Golden Artist Colors has three new Working Artists that we’d like to introduce to you. Each of them will be participating in training later this month so that they’ll be ready to conduct workshops starting next year. Contact your GOLDEN Sales Rep if you have questions about the Program. Some information about each of the new Working Artists: Adria Arch – Boston, MA • Adria is a visual artist, instructor, and art administrator. • Undergraduate studies included RISD and Carnegie Mellon University. She received an MA in art education at the University of Arizona and an MFA in painting at Massachusetts College of Art and Design. • She has taught…