Introducing Okido – A delightful and affordable new art and stationery line with a vibrant personality! Fun, Function, and Fashion come together in this broad assortment of colorful products that include colored pencils, pens, crayons, erasers, paper pads, and stationery sets, which are sure to appeal to teens and tweens alike. The visual impact is optimized through clear packaging that not only completely shows off all the product inside, but is also reusable to minimize waste and maximize function. All you see is color and product! Just in time for holiday is the Okido end-cap assortment! Not only great for back to school and impulse items, Okido products make for fantastic…
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Strathmore Holiday News from Don Bradley
Strathmore Artist Papers THE GREAT HOLIDAY SWAP FOR ARTIST TRADING CARDS Retailers: there’s still time to enroll! Strathmore Artist Papers™ is hosting a global artist trading card swap this holiday season. Join in the excitement, promote this innovative consumer promotion and receive great retailer benefits. Join by October 15 and receive the following: • Promotional swap material including display header card with entry forms, poster with entry forms and 50 postcards for handouts or store mailings • Chance to win $2,000 Retail Value of Strathmore® products* • Increased traffic and sales as consumers purchase supplies for the swap! *Winner will be randomly selected from all retailers who enroll in the…
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Are You Making the Most of Manga? Letraset Can Help!
The market for Manga books and merchandise has seen continuous year on year growth, bringing commercial opportunity on a surprisingly broad scale. Outside of Japan, some of the world’s largest Manga and comic markets are in Europe, with North America also accounting for a sizeable section. Manga is a Japanese art form, originating in graphic novels (comic books) and now, increasingly, a part of mainstream popular culture. Manga fans will consume just about anything Manga-themed, and related art supplies are very much in demand. Regardless of artistic ability, end users are keen to recreate their favorite character artwork or even produce their own amateur comics – and as a result,…
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Mike Mankowsky’s September Elmer’s “Krazy” News
We’re pleased to announce the launch of “Commercials Gone Krazy,” a nationwide video contest in which participants can create and submit their own Instant Krazy Glue® commercials online. Be sure to tell all your friends and colleagues! Each contestant can submit one video and it must address the theme “Commercials Gone Krazy.” Entries must be one minute or less and in miniDV, BETA SP or MP4 format. It’s free to enter and those who wish to create their own “Commercials Gone Krazy” video can visit the contest Web site, Commercials GoneKrazy.com, to sign up. The Grand Prize winner gets a trip for two to Hawaii, which includes some crazy adventures…
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Craig’s September 2008 ColArt “Holiday Gift Giving” News
As the busy Fall BTS season winds down, ColArt has launched a very exciting Holiday Gift promotion packed with a selection of new sets, as well as some old favorites, at great savings through MacPherson’s. This year, you will note the abundance of sets with open-window packaging designed to allow consumers to see what is actually in the set. New Sets are available in all product ranges and price levels, including: Winsor & Newton: All New Sets – 60% off! New Art Sets featuring Cotman, Galeria and Winton New Wood Box Sets w/open window design (Cotman, Galeria, Winton, Sketching) New Box Easel Sets (Cotman, Galeria, Winton) New Easel Painting Sets (Cotman,…
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Industry News
Creative Catalog Concepts is pleased to announce that industry veteran and retail superstar Mark Sorak has joined the company as Director of Merchandising for the Art Materials division. In this role, Mark will be responsible for coordinating with manufacturers, retailers and MacPherson’s to produce retail marketing pieces that include the 2009 Sourcebook, seasonal sale flyers, promotional calendars and on-line stores. Clairefontaine, maker of the best selling Rhodia Pads is feeling the profit margin squeeze: Office Products International(OPI) Magazine reports that France-based paper stationery manufacturer Exacompta Clairefontaine has seen first quarter pre-tax profit drop by over 50%. Congratulations to Cindy and Craig Lemley of Dakota Art in Mt Vernon, WA. who…
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Purchasing Notes
Our buyers love to keep our sales force informed of the latest twists and turns in product and supplier information. Here is a peak at the latest entry: MOORE PUSH PIN By popular demand, we have added the “T-Pin” from Moore; this item is listed on the Moore sell sheet from the last SMIAB. Click on the small image to the right for a copy of the sell sheet (2008 New Item Insert). The item number is MP72T-PIN-20, and the sell sheet shows the retail pricing. Product will be available in all 3 MacPherson’s DCs in the next two weeks, ans samples will be included in the next SMIAB shipment.…
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Hot Off the Presses! GOLDEN Just Paint #19 Newsletter Focuses on OPEN Acrylics
The latest 12-page issue of the GOLDEN Just Paint Newsletter, which focuses on the new OPEN Acrylics product line, will begin hitting mailboxes on September 15, so be on the look out for it! The newsletter will include a Consumer Sample Kit of OPEN Acrylics, and will be sent to over 21,000 artists, art educators, retailers and distributors worldwide. We’ve learned that the best way to describe OPEN is to hear from the artists who have been experimenting, discovering and participating in the line’s development throughout the process. In this issue Mark Golden asks four artists with very different working styles to share, from their perspective, the opportunities and challenges…
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Hot Deals from Royal & Langnickel
Royal & Langnickel is offering the “Deal of a Lifetime” on 7 new brush lines. Each line features double crimped brass ferrules and our exclusive Silk Touch handle. Buy two assortments and get one assortment of equal or lesser value free. Receive a 50+50% discount, plus free racks and free freight. These are your choices: Aurea, which means beautiful, is a blend of natural bristles with a special multi-diameter synthetic hair. Bordeaux is Royal’s smoothest red synthetic filaments ideal for the heaviest acrylics. Imia features the finest quality interlocking boar bristle hair. Longhandle Majestic has been designed with the same exacting standards as Royal’s existing Majestic line with multi-diameter taklon…
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Video of the Month – Remembering Fallen Heroes
Susan Kocsis submitted this video report on a saint of an artist doing her part to honor some of America’s heroes.
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Art Dawg of the Month – Shelby!
We have had many entries (3) for the Art Dawg of the month contest and we are pleased to present the first winner, Shelby (she’s a girl!). Shelby is the store manager at the Art Rooms in Maryland. She also recently celebrated a birthday. Join me in congratulating her and please send in your photo entries for the coveted “Art Dawg of the Month” contest. And for the runners up, don’t get discouraged, you just may be the winner next month! Here is Shelby’s acceptance speech: Oh, my tail is wagging at the honor! My name is Shelby and I am a good old american mutt. I manage my human’s…
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Industry News
Michigan/Ohio SLS rep Joe Thumann has left the the art supply business. Commercial Art Supply has hired George Ross as their new Director of Retail Operations. He was formerly retail manager of Charette. According to NAMTA, John Mark Eastman and his wife Erica recently welcomed baby #2, Carter Lewis Eastman. Erica delivered on 8/1/08 (same birthday as grandpa Ken Eastman). Carter was born 7.9 lbs and 20” long and everyone is healthy. Starnes Art Company in High Point, NC is closing down. Owner Jordon Reece has decided to pursue another career opportunity. Forbes Magazine reports that shares of Jo-Ann Stores Inc. soared Thursday August 29th, one day after the sewing…
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Big Idea – Aerosol Art Brings a Community Together
Recently, MacPherson’s collaborated with an Oakland-based local arts & entertainment paper called the East Bay Express in an effort to promote understanding and appreciation of aerosol art as a valid and upcoming art form. The East Bay Express first held a newspaper box painting event. An invitation was extended to 40 local artists to come out to the Oakland Museum on a Sunday in June, and paint a newspaper box using Montana Gold spray paint. Seasoned users and artists new to painting by spray can shared the full spectrum of 91 colors to create their own unique works of art. The newspaper boxes turned out amazing, and they’ll be placed…
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Montana Cans Flagship Store Tour
Take a tour of the Montana Cans flagship store! Founded by Ruediger Glatz and Tim Latif in 1996, Montana’s humble beginning started in Heidelberg, Germany. With Montana Cans’ growth into the premier artists’ spray paint brand across the globe, the Montana flagship store has finally been opened in Glatz’s rustic hometown, which is also the location of the Montana Cans head office. See what Montana Cans is all about first hand in this short video clip, with a few words from CEO Ruediger Glatz himself.
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Holiday Advertising as Easy as 1-2-3
Want to make the most of the upcoming holiday season? Who doesn’t? MacPherson’s and Creative Catalog Concepts (CCC) have teamed up to provide three eye-popping flyer options designed to drive current and new customers into your store to shop. Here are just some of the details: • Two 8-page and one 4-page versions to choose from • Free imprinting of your store info on the front & back of the flyers • Get $50 off your invoice when you use an optional Strathmore module in your artwork • The 8-3/8″ x 10-7/8″ size is ideal for newspaper insertion, and can be folded in half to get the best mailing rates…
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TRIA Quality Control
To the consumer, most manufactured products are just practical, everyday items for general use and consumption. But all manufacturers know that behind this perception lies an attention to detail that must be sustained millions of times a year. In this respect, TRIA markers are no different. On the surface just a marker, but underneath lies considerable technology with tolerances sensitive to 1000th of a millimeter. Quality starts with the suppliers of Letraset’s raw materials. Letraset encourages its suppliers to use the same procedures as theirs. These follow military standard 105E, equivalent to civilian counterparts ANSI/ASQC Z 1.4, ISO 2859 and BS6001 (some countries have their own national comparable systems). On…
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Ron Nelson 12/23/1960 – 8/12/2008
Forgive us for taking so long to write this; we are as shocked as you after learning of Ron’s passing a few weeks back. It’s been a tough thing to accept and we are still trying to get our minds around it. Ron Nelson was an amazing guy to work with, so smart, so caring. He came to work at MacPherson’s nearly 29 years ago on the great recommendation of his mom, Darlene, who was Frank’s secretary at the time. Ron started his career at MacPherson’s sweeping the warehouse floor and quickly showed his uncanny ability to remember products and item numbers. This lead him into our customer service department…
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Art Dawg of the Month
There are real Art Dogs out there, we can feel it. The Art Dog Blog is just a figurative dog, defined as someone or entity that has been involved in this art business for a very long time. Sometimes length of service equates with good things like experience, expertise and yes, occasionally, wisdom. You’ll have to be the judge in that contest! A different standard applies for real Art Dogs who are more appreciated for wagging their tails, slobbering constantly and generally acting as humankind’s best friend. We would like to honor these superior beings with a contest of sorts. No prizes, just glory. Here’s what you do… If you…