Make a color statement in your store! To celebrate the introduction of the Amsterdam Acrylic Standard Series (formerly known as Van Gogh Acrylic), a new merchandising system has been designed to accent the features of this vibrant 70-color student range. This new merchandiser has a very sleek and clean look that allows color to take center stage. The ultra-clear tubes let the intensity of the individual colors show through. After all, you’re not selling tubes, you’re selling color! New to the range this year are hanging 250ml Amsterdam acrylic tubes, large 500ml and 1000ml jars, Amsterdam acrylic mediums and painting nozzles. The addition of these new items makes Amsterdam a…

Get ready for your back-to-school customers with these must-have books that can help take any artist’s painting skills to the next level. Utilizing the Color Mixing Recipe books from Walter Foster you can help your shoppers take the mystery out of mixing color. The Color Mixing Recipe Series began with a system developed by William F. Powell, one of Walter Foster’s more prolific authors and a renowned master of color. The system he devised includes a printed acetate color mixing grid to measure specific amounts of each color in a recipe. These recipes expand the color possibilities from a more limited basic palette to create hundreds of colors. Color Mixing…

A variety of new products and programs were well received by the attending retailers at the very successful NAMTA show, and MacPherson’s will be featuring the following new products in the July/August SMIAB: Elmer’s Clear Glue – It dries clear, is flexible when dry, is ideal for children, and is washable, safe and not-toxic. 78% of moms indicate that they will purchase this product. Available in a 5 oz. size. Elmer’s Glue-All Dual-Tip Glue Pen – Designed with 2 applicators; a fine point-tip for precise application and a broad-tip spreader for bigger jobs. Elmer’s School Glue Dual-Tip Glue Pen – Same great features as the Glue-All Dual-Tip, but in a washable formula.…

Logan Graphics introduced FoamWerks foamboard modeling tools and accessories at NAMTA this year. Designed for artists, framers, architects, photographers, 3-D model makers, crafters and sign makers, FoamWerks tools cut foamboard easily and precisely. The complete range – 21 new SKUs with seven tools, eight replacement blade packs, five accessories plus Foamboard Magic, a 72-page full color project book – allows users to cut circles, straight lines, beveled edges, V-grooves, freestyle designs and more. FoamWerks products will be available from MacPherson’s warehouses mid- to late-June 2008.

MacPherson’s purchasing and creative services teams produce and send out a Hot Deals drop ship promos e-mail to customers who have “opted in” to our marketing e-mail list. Below is summary of the latest copy. The actual e-mail is a pictorial “teaser” that has hot links through to the complete details located on our web site. Grumbacher Finest Artists’ Watercolors Assortment Display Jacquard Pearl-Ex .1 oz. Jars Assortment Displays Kolo Small Book Spinner Assortment Display Liquitex Professional Acrylic Ink Assortment Displays Pentel Hyper-G Retractable Liquid Gel Pen Assortment Display Polyform Studio by Sculpey Planogram Assortment Rembrandt/Talens Amsterdam Acrylic Standard Series Assortment Displays Winsor & Newton 40-Color 200ml Artists’ Oil Color…