Strathmore Artist Papers Picture yourself going to your mailbox each day and shuffling through your pile of papers. What do you typically see? Bills, coupons, ads, statements…yawn. Now imagine yourself shuffling through your mail and behold a beautiful, handmade postcard with a personalized message on the back. That’s enough to make your day. Who doesn’t love getting real, handmade mail? Artists can send their art in postcard format with our new Mixed Media Postcards. They’re perfect for the upcoming holiday season. Made with our 400 Series Mixed Media paper, these heavyweight 184 lb (300gsm) postcards have a vellum drawing finish and are sized to handle wet media applications. They’re great…
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Four Mixing Sets by Williamsburg Oils
Eight 11 ml tubes of color plus a 37 ml tube of Titanium White make each of these four sets perfect for trying new colors or an entirely new palette from which you can mix a new range of colors. Williamsburg has one of the most extensive selection of oil colors available anywhere, and these sets can help you narrow down options and begin personalizing your palette. Four 8-Color Mixing Sets by Williamsburg Oils from Golden Artist Colors on Vimeo.
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New Videos from GOLDEN
GOLDEN Artist Colors, Inc. We recently added two new videos to our Video Library that we think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit our YouTube or Vimeo page to check them out! GOLDEN Acrylic Sets : Exploration & Experimentation from Golden Artist Colors on Vimeo. GOLDEN Acrylic Sets: Exploration & Experimentation GOLDEN Acrylic Sets are a great way to go from being overwhelmed by the array of colors and mediums available to becoming oriented to the capabilities of different acrylic products. Join Kevin Greeland for a quick look…
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Fall in Love with Matte Metallics from DecoArt
This autumn, pump(kin) up your displays and end caps with DecoArt’s Americana Decor Matte Metallics! As a durable, opaque coverage paint, Americana Decor Matte Metallics deliver a chic, subtle sheen that your customers will *fall* in love with for their seasonal DIY decor. Curing to a hard finish, this one-of-a-kind formula offers excellent adhesion to a variety of surfaces such as, wood, glass, and metal. It’s multi-surface capabilities and subtle luster make it the perfect product for year-round use. Gather all 14 traditional and jewel-tone colors to harvest even more creativity in your customers and make your store truly shine! Stop and smell the rose gold and find Matte Metallic…
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Canson Colorline Fine Art Paper
Canson© is excited to introduce the Colorline® portfolio with new colors and formats. Colorline paper from France has dual-sided texture for drawing, colored pencil, pen, marker and mixed media. The brilliant spectrum of colors and weights fit every professional or student, providing an excellent value. We have thirty-two beautiful hues with assortments of 25 colors in 150gsm and heavier stock 300gsm with two sizes 19.5”x25.5” sheets and 8.5”x11” sheets and packs. Our partner brand Daler-Rowney recently discontinued colored art paper Canford in North America due to a mill closure. Customers will be able to purchase Canford while supplies last, we recommend replacing with Colorline as paper craft continues a strong…
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Holiday Set Promotions from GOLDEN
GOLDEN Artist Colors, Inc. If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. The gift of paint is the perfect holiday present for artists. With this in mind, MacPherson and GOLDEN are offering a 60% discount on these and other select sets for the 2018 Holiday Season. QoR mini Watercolor 12 half pan set Williamsburg 11 ml Landscape Set GOLDEN Acrylic Explorer 14 Set Limited MAP Policy Adjustment (US Only) 40% off September 17 through December 31, 2018. Refer to the MacPherson Buyer’s Guide for further details or see your MacPherson Sales Representative with any questions.
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Krink Super Black Permanent Ink Markers In Action
Diana De Sousa, Krink Reminder to our retailers: please feel free to use these vendor resources for social media or marketing purposes! Krink Super Black permanent ink markers are great everyday markers and a go-to for many artists. The Super Black alcohol-based ink is permanent and opaque; it works well on almost everything. The high quality ink comes in a range of marker styles with value-action delivery systems, ensuring your marker will not dry out. All handmade in the USA. Joe Grillo (@joegrillojoegrillo) is a Meteorcity-born and Virginia Beach-based artist. Here he uses the K-70, which has a double-sided nib, 3mm bullet or 5mm chisel, that writes on most surfaces.…
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Inspire & Spook With DecoArt Outdoor Living Paint
DecoArt, Inc. It’s the most shudder-ful time of the year! With Halloween just around the corner, DecoArt has a range of products that will make your customers shudder with delight. Treat your customers to DecoArt’s Americana Decor Outdoor Living paint to make this selling season truly spooktacular. Durable and weather-resistant, this paint does not require sanding, priming, or sealing. Outside spaces are being decorated as elaborately as interior rooms, especially during a holiday season. The addition of the DecoArt Outdoor Living line to your store makes it easy and affordable for all customers to transform any piece from daunting to happy haunting. It’s permanent and durable adhesion to concrete,…
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Reminder: Golden B-T-S Promotional Period
A reminder from GOLDEN Artist Colors that the last date for additional promotional advertising is September 30, 2018! Please revert to the maximum 30% off beginning October 1st.
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Sakura of America’s New Koi Creative Art Colors (CAC) Make a Splash!
@SakuraofAmerica’s new Koi® CAC (Creative Art Colors) Watercolors are compact kits packed with unique colors and effects for one of a kind projects. Koi CAC is available in 12 and 24 color kits. Each cake set includes 4 metallics and 8 fluorescents. Learn more by searching the hashtags #SakuraKoi or #SakuraKoiCAC, and click here to find them on OEX. Luxe Watercolors for Shimmer, Shine & Luminescence Koi CAC are pocket sized with essential accessories for painting on the go. Create unique washes and blends with the metallic, fluorescent, and pearlescent paints; explore a whole new spectrum of stunning effects by mixing these Creative Art Colors with your traditional watercolor set.…
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Information Worth Sharing: New Video From Golden, Perfect For Painters – Minimizing Support Induced Discoloration (SID)
Golden Artist Colors Support Induced Discoloration (SID), what is it? and how to minimize it. from Golden Artist Colors on Vimeo. Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with Gloss Medium to minimize SID before painting. Videos are quick…
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Golden Back To School Promo!
Don’t forget – Golden MAP Promotional Pricing is in effect until 9/28. Seize this Golden opportunity – advertising for all three Golden brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) can be extended to 40% off.
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Golden Welcomes New Education Director Stacy Rosende
Golden Artist Colors Golden welcomes Stacy Rosende as its new Education Director, who oversees all Golden Artist Colors education programs as well as the development of new strategies and platforms. Kevin Greeland will continue to lead the Working Artist and Artist Educator programs and serve as the key contact for lecture demo activities. Stacy Rosende is a visual artist and educator from Florida where she ran an award-winning art program in a public high school, maintained her personal studio practice and exhibited works internationally. She discovered her interest in education while working towards her Masters in Fine Arts degree at Boston University. Stacy has taught students in the visual arts…
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Powerful Engagement Tools: Art Demos Videos from Strathmore
When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products. The How and The…
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New Video Details Unique Product Application from GOLDEN
Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back! Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.
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Studio Designs: The Prime Drawing Table with Shelf
Retailers and customers will love the price and style of the Prime Drawing Table with Shelf by Studio Designs. This modern and sleek drafting table is available in a sharp White/ White or Silver/Black finish, making it an eye-catching yet practical addition to any space. It features a 35.5” wide by 23.5” deep top with a 23.5” wide, slide-up pencil ledge to keep pencils or markers from falling while tilted. The 31.75” wide by 4.25” deep bottom shelf keeps extra supplies close. Start small… Because it is small enough to fit in a bedroom, spare room or apartment, this table is the perfect solution for emerging artists or students looking…
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Legion: Stonehenge Aqua Coldpress
Making possibilities a reality is why Stonehenge Aqua came to be. Watercolor is all about possibilities. Because it’s not just about beautiful paint. There’s another factor: a wonderfully, whimsical element – water. Together, they allow for form and flow, chaos and connection, beauty and structure. Stonehenge Aqua is as finely crafted as it is affordable. Performing way beyond its price point, it has been tested to its limits and as it turns out, it has no limits. Wet-on-wet or wet-on-dry, it has a wonderful crispness that anchors beautiful work across every task and technique. With Stonehenge Aqua, blending is effortless, lifting is no longer a chore. It welcomes masking…
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Slice® Cutting Tools: Precise, Ergonomic, Safe
Cutting tools are in every art kit. But do they live up to artists’ needs? Do they create clean, detailed cuts, time after time? Do they provide excellent control and maneuverability? Are they ergonomic for prolonged and repetitive use? Are they safe? If your toolbox features Slice products like the Ceramic Precision Cutter, Ceramic Safety Cutter, and Ceramic Pocket Cutter, the answer to all these questions is yes. If It’s Slice, It’s Safer Slice safety blades last over 11 times longer than metal blades. The finger-friendly® grind, which may feel dull, makes clean cuts through a variety of materials, but the edge is safe to the touch. The Ceramic Precision…
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New Wave® POSH® Glass Palettes
POSH® Glass Palettes provide retailers with a versatile product compatible with all media that offers numerous uses – artist palette, mulling surface, mono printing surface and craft surface. Available in grey, white and clear, as well as multiple sizes, 9″x12,” 12″x16” and 16″x20.” This product uses 1/8″ tempered glass for maximum strength and safety, along with custom corner guards for added protection and surface traction. The edges are seamed, the underside (grey and white) is finished with a dense solvent and the water resistant formulation has excellent color fastness. The palettes are super easy to clean. Dried acrylic paint peels away, and dried oil paint can be removed with artist…
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NEW Strathmore® 400 Series 3”X9” Recycled Sketch Pad
Our 400 Series Recycled Sketch pads are among our most popular items and have become a classic favorite for artists. They come in a range of pad sizes, including a brand NEW 3”x9” size that’s great for taking on-the-go. The landscape format is the ultimate planning weapon for cartoonists, urban sketchers, painters, lettering artists, and any travelling artist. It easily fits in a purse or a back pocket so it’s always ready at their side. We asked artists on Instagram what they’d do with this fun new size, and here are a few of the responses we got: Sequential motions Short comics Lettering projects Cityscapes Storyboards Bookmarks Floral panoramas Landscapes (sketching…