Check out this documentary showcasing Heineken®, Montana Cans, ABV Agency / Gallery and 3DR joining forces to create the first-ever traveling art adventure: The Heineken® Mobile Art Experience. The heart of the collaboration was a live art truck complete with rotating canvases on the outside and a gallery on the inside. The truck traveled from Wynwood to South Beach visiting walls and pop-up events. Spectators watched artists immersed in live sessions, creating works of art in real-time on the sides of the truck. The truck brought Montana Cans and other supplies straight to the scene, so on-the-go creatives didn’t have to chase down paint and materials from far-flung locales. A…
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The Amazing Painted Oceans Mural Project
Tristan Eaton and the world’s most famous street artists will transform the abandoned Red Sands Sea Forts into iconic works of art. With some help from Kickstarter donors, Converse, Library Street Collective and Montana Cans the project hopes to kick off this summer. Read all about this amazing project. If Tristan and collaborators reach the needed funding, it will be one of the most amazing urban art murals ever. Here’s the link to the Kickstarter page; give if you can! Type in Tristan Eaton in the search box The list of artists is just as incredible as the project itself: Tristan Eaton Shepard Fairey Futura 2000 How & Nosm London Police “These forts…
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Industry News
Dan Weidner, VP Sales at Walter Foster Publishing (Hachette) will be retiring after 16 years with the company. Dan sent a note that says it all: “After 33 years, 16 at Walter Foster, 15 at Hunt/Speedball and 2.5 at Grumbacher while in Chicago I feel like my customers are family and I’ll miss them. I have a lot of fond memories of so many NAMTA shows, meetings with customers and making some lifelong friendships.” Dan has encouraged sharing his email address for those who would like to stay in touch: dweidner1@cox.net Andy and Cynthia Lenz will be honored at the International Art Material Trade convention in Houston this March with the…
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New Strathmore® 300 Series Black Canvas Paper
As Strathmore strives to continue their commitment to develop innovative new products that meet artists’ needs, they are excited to introduce Strathmore® 300 Series Black Canvas Paper pads. With 3 pad sizes available, artists can now create with this on-trend new surface! Creating art on the new Black Canvas paper is a fresh and inspiring way to make paintings pop! The black background allows colors to take center stage, and lets artists create dramatic shadows for an inspiring look. Strathmore 300 Series Black Canvas Paper has a classic canvas-textured surface, and is great for practicing techniques and for student level artists creating finished art. The canvas texture works with oil and acrylic paints,…
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News from Golden – January 2016
NEW! Spring Promotional Period – Focus on QoR® Watercolor! QoR Watercolor Only – MAP on QoR During Spring Promotion at 40% off Receipt and Ship Dates: 02/08/16 – 04/15/16 Advertised Promotional Dates: 02/22/16 – 04/29/16 An extra 5% for each buy during the promotional period This is a great opportunity to focus on QoR in your store, right at the start of Watercolor season! Check with your MacPherson’s Sales Representative for any questions you may have. New Video from GOLDEN Golden has recently added a new video to their Video Library that they think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way…
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Strathmore® Enhances Electronic Tools
Strathmore Artist Papers™ is excited to introduce new powerful electronic tools for retailers and artists! They wanted to make it easy for customers to find product information, helpful resources and to inspire artists to keep making art. By overhauling the Strathmore website, and by adding a digital version of their 2016 product catalog, they’re hopeful that information is more attainable at the click of a button. The Strathmore Website Got a Fresh NEW Makeover Strathmore been working on a complete overhaul of the Strathmore website. What were the goals with the redesign? Make the site more user friendly and easier to navigate Give the site a clean, inspirational look that features more art, artists…
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New Wave POSH™ Table Top Palettes Artist Review
A GREAT product review for the New Wave™ POSH™ table top palettes from Charles Y. Walls, professional artist and teacher at Binders Art Supplies in Atlanta, GA. “I tried the palette [POSH – MacPherson’s Item#: NW00501, NW00502, NW00503 & NW00504] the first time thinking I would use it a couple times, give a review and then remove it from my taboret, but that was hardly the case. The finish on the grey POSH palette has a unique feel; not as slick as glass but smoother than wood, it really felt good under my brush… I have since painted over seven paintings using the POSH and cleaned the palette completely after…
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Request for Support From Mark Golden for a Very Important Art Materials Initiative
An independent resource of art materials education will be created at the University of Delaware, Department of Art Conservation with your help! Dear Art Material Colleagues: Since the passing of Mark Gottsegen and the closing of the Art Materials Information and Education Network better known as AMIEN, I have received many calls and letters from both artists and members of our industry asking how this effort might be reintroduced. We had a small group that included Robert Gamblin, as well as Mark’s attorney and accountant, working on trying to recover AMIEN, but unfortunately, we were unable to restore the site. In pursuing this effort we also reached out to several…
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Golden News – December 2015
Winter B-T-S Promotional Period Reminder All Golden Artist Colors brands and associated products can be advertised up to 40% off every day beginning on 01/01/16 and concluding on 02/12/16. Please contact the GOLDEN Sales Department directly with any questions. Visit GOLDEN at Creativeworld 2016 January 30 – February 2, 2016 For close to 15 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies. Golden looks forward to having this time to visit with friends and trading partners every year. Please plan visit them in their new booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN…
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Industry News
Our much respected Lisa Slauson has decided to leave MacPherson’s and her last day with the company will be December 31st, 2015. As the Senior Manager for our exclusive brands (Kinsho, Montana, STABILO, Mabef easels, RGM and Lefranc & Bourgeois). Lisa has made many contributions MacPherson’s success. We wish her all the very best! We are also excited to announce that Ana McCormick will be transitioning from her Assistant Category Manager role and will be taking over responsibility for exclusive brands going forward. Congrats to Ana on her new role! After 17 productive years with Newell-Rubbermaid, Shelley Minnis, Sr. Consumer Specialist at Sanford will be retiring at the end of the year. Shelley influenced more…
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MacPherson’s News – Transitions
I am sorry to report that Rich Rusnack is no longer with MacPherson’s. His accomplishments and insights are greatly appreciated and I wish him well in his next endeavor. In August of 2014 I announced the news that our board of directors and I had begun to create a succession plan that would provide for a strong managerial foundation at MacPherson’s long beyond Stu Beattie’s and my retirements. Back then I shared that while I was in no hurry to slow down it would be prudent to establish a succession roadmap for a gradual transition to a new leadership structure. That announcement was followed in March by the news I had appointed Rich Rusnack as President to lead the areas of Finance, Information Technology and Operations.…
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Royal Talens North America is Ready to Rock ‘n Roll!
Kyle Richardson reports that his team is officially established as a corporation in the State of Massachusetts, named Royal Talens North America, Inc. Their new warehouse is located in the art and education hub of Northampton, Massachusetts. The new home is a 33,000 square foot warehouse and office space and is just about ready to begin shipping out our products, “with love from the Netherlands”. See the attached announcement for further details: RTNA Announcement 11.2015
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Industry News
Steve Steinberg, third-generation owner of New York Central Art Supply in Manhattan, passed away on November 15th from complications due to Parkinson’s disease in his 80th year. Steve was known for his infectious energy, thriving on connecting people and projects in life and in work, and bringing the best art supplies to NYC’s Village community that included many famous artists. He was a witty and funny bon vivant, but also a true man of the people with a huge and caring heart. Steve became the third-generation owner of New York Central Art Supply and was elected to the NAMTA Hall of Fame. He believed there is a place for the independent art supplier who…
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New Products From Strathmore
Strathmore is excited to introduce new items to meet consumer’s needs and requests. This WBTS marks the arrival of the NEW Strathmore® 100 Series Black Chalk pads, and in response to customer demand, the NEW size of Strathmore® 400 Series Colored Pencil pad. 100 Series Black Chalk: Black surfaces continue to trend upward in consumer interest, as it allows artists to create dramatic effects. Now artists of all ages can enjoy carefree creativity anywhere with Strathmore’s new Black Chalk paper. Bound in a convenient tape binding, this pad also features a special project sheet on the inside cover, offering young artists inspiration and instruction on how to create a finished piece with this…
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Golden News November 2015
Williamsburg Oils Launches New Website Golden Artist Colors recently announced the launch of a newly designed www.WilliamsburgOils.com website. The new website will feature an enhanced design, including improved layout and graphics that will allow for easier navigation within the site. The site is now equipped with a direct link to the revised Store Finder, which allows customers to more easily locate retail stores close to them that sell Williamsburg products. While on the Store Locator page, visitors can also browse the expansive product offering of the GOLDEN Acrylics and QoR® Watercolor brands at their local retail locations. The new www.WilliamsburgOils.com site offers artists a variety of additional features, including a…
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New Georgian Water-Mixable Oils
In stock now at a special open stock price exclusively through MacPherson’s. Key Features & Benefits: U.K. made Available in 40 colors for 37ml & 9 colors for 200ml $6.59 for 37ml(Item numbers: DA119037009 – DA1190377034) & $16.99 for 200ml sized tubes(Item numbers:DA119200009 – DA119200034) There is no price increase on Georgian Water Mixable Oils for 2016 The Georgian Water Mixable Oils are smooth & easy to use with a brush or a palette knife. The heavily pigmented mixable brilliant colors are consistent from wet to dry and have versatile usage with any oil medium. Add water to the oils to create watercolor effects. Because they are fully water-soluble, use the colors…
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Derwent Pastel Pencils
All the beauty of a pastel with the convenience and control of a pencil. Pastels are usually all about getting your hands dirty but not with Derwent Pastel Pencils. The wide colour strip is powdery and soft so mixing and blending is really easy and because it’s encased in wood you get the pastel effect without the mess (if you can resist using your fingers to blend!) Recommended by artists Krystina Laurendi Havens she says of the Derwent pencils: “ I was thrilled with the full spectrum of colors and the rich values that could easily be achieved with the Derwent Pastel Pencils. Easy to manipulate, I could blend beautifully…
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Strathmore Artist Videos & Newsletter
Strathmore has recently introduced a new category of videos called “artist features”. In these videos, artists give an inside look into their studio, creative processes, techniques, and what inspires them each day. Additionally, they also speak a bit about why they choose to work on Strathmore surfaces, and showcase some of their works of art. The first artist featured in this video series is Graham Smith, who created a video entitled “Confessions of a Paper Junkie”. In this video, Graham takes viewers inside of his art studio and speaks about his creative process, and how he likes to draw using Strathmore sketchbooks. Graham is a professional Illustrator, and has spent…
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Elmer’s CraftBond Hot Glue Breakthrough!
Inject life and better sales results into your hot glue offering with Elmer’s new Hot Glue Program. This new line offers a safer and more efficient way of hot gluing and allows you to create an exciting program in your adhesives department! Previewed at NAMTA and MacPherson’s Dealer Workshop to rave reviews, they are in stock for immediate shipment. Login to MacPhersonArt.com and check them out at the links below: Enhanced Safety Hot Glue Guns Less Mess Hot Glue Sticks Less Mess Hot Glue Sticks Advanced Formula Technology eliminates the frustration and cleanup time involved from wispy strings that other sticks leave behind, making it easier for customers. Create a precise, clear…
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New Videos from GOLDEN
Golden has recently added two new videos to their Video Library that they think your customers will be interested in. They are available at their YouTube or Vimeo page to check them out! Using QoR Watercolor for Monoprinting (a new, innovative approach to using QoR): The Vimeo link is here https://vimeo.com/138862971 High Flow Acrylics – Filling an Empty Pump Marker: The Vimeo Link is here: https://vimeo.com/141464423 Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. For more information on the power of quality videos take a look at this recent report from Social Media Analyst Phillip Ross: The Power of Social Media Videos For…