Prismacolor is busy bringing new news to our customers and consumers! Sanford/NewellCo is excited to announce a Consumer Rebate is coming this fall on all Prismacolor Premier Pencil and Marker skus.  The consumer can earn up to $20 back off qualifying open stock and sets’ purchases made between November 1 – December 31, 2016.  Sanford is providing the tear pads and in-store shelf talkers to fine art customers.  (See your MacPherson’s sales rep for details).  Also, the rebate forms will be available to download at www.Prismacolor2016rebate.com (this link will be turned on closer to the November launch date). This program is exclusive to the Fine Art & Craft Channel!  Each receipt will…

Georgian Water Mixable Oil colors offer artists the possibility of experiencing oil painting without the need for solvent-based mediums. An alternative to traditional oils, the balanced range of 40 vibrant colors can be thinned, mixed, and washed using water and as such is ideal for use indoors and in a classroom environment. All Georgian Water Mixable Oil colors offer high levels of lightfastness, pigment load, and durability. The viscosity and smooth texture of the colours out of the tube mirror traditional oil colours and can be used for impasto techniques Key Features and Benefits: Available in 40 colors for 37ml and 9 colors for 200ml tubes and 3 sets. Single…

ArtGraf Tailor Shape, Primary Color Discs Have Arrived!   Inspired by the traditional tailor’s chalk, the ArtGraf Tailor Shape discs are pressed pigmented blocks, prepared for drawing and painting. Extremely soft and soluble in water, ArtGraf Tailor Shape discs allow the artist to produce a wide range of hues, light, dark and opaque colors. ArtGraf Tailor Shape discs are great for drawing and painting. New ArtGraf Water-Soluble Graphite Powder For those that attended NAMTA in Houston you may have had a sneak preview of the New Water-Soluble Graphite Powder. Just in time for Back To School, perfect to feature beside the Carbon Disc and Graphite Tin on the best-selling “Try Me Station”! ArtGraf Soluble…

Daler-Rowney’s Graduate Acrylics offer a very affordable range of acrylic colors. The range features bright and strong colors that can be used on any paper surface, primed board or canvas, indoors or outdoors and with a variety of acrylic mediums. There are 48 colors in the range, including metallic colors. Graduate Acrylic colors are of good pigment strength and flow easily across paper and primed surfaces. The colors are fast-drying, durable and flexible, so paintings will last a long time. Paper and canvas coated with Graduate Acrylic can be loosely rolled and stored without fear of cracking. In accordance with EC labeling regulations, all colors are classified as non-dangerous for use.…

B-T-S Promotional Period Reminder Remember that advertising can be extended to 40% off everyday for all three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) beginning on 07/25/16 and expiring on 09/30/16.   GOLDEN Acrylic Demo in a Box – Available Now! For those of you who attended the recent Dealer Workshop, a preview of this was introduced at the event. For everyone else, we’re excited to introduce the new GOLDEN Acrylic Demo in a Box – a toolkit to drive sales and educate store staff about acrylic colors, gels, grounds, pastes, mediums and techniques! It’s also useful for increasing store traffic by offering in-store demonstrations. With this tool, you…

Sharpie Pens are going through a rolling package change that will improve the look on shelf.  Now, the cap of each pen will match the ink color!  Sharpie Pens are a great  option for the adult coloring trend since they don’t bleed through the paper.  They are smear-resistant, water-resistant and acid-free, and a non-toxic ink formula.  Available in a wide variety of colors.  Perfect for the student, graphic designer, home office, and so much more.  Visit www.sharpie.com for all things Sharpie!   The new Mr. Sketch Banana Crayon commercial is available on YouTube to add to your social media postings,. Check it out below. Mr. Sketch is running this new…

As you know, Coloring Books are very popular with customers right now! One way you can help your customers buying coloring books and add-on sales, is by suggesting the DANIEL SMITH 238 and 66 Watercolor Dot Cards. The Watercolor Dot Cards give customers the creative opportunity to paint their coloring books with many beautiful DANIEL SMITH Watercolors – colors that are rich and vibrant, and will make their experience even more fun! With so many colors to choose from, your customers will be able to express themselves so many more ways than with a set of colored pencils or a couple tubes of watercolor. Your customers will be able to paint with…

InkJoy Gel Pens Gel pens are the hottest new pens in performance & color!  They reduce smearing normally experienced with other gel pens and come in a large range of bright, fun colors.  They are available in two tip sizes and provide the ultimate smooth writing experience.  Watch for the fun commercials playing on TV through the end of the year. And, Big News!  PaperMate InkJoy Gel has teamed up with Shawn Mendes, an international singer/songwriter named Rolling Stone’s Biggest Breakout of 2015 and 2016 People’s Choice Awards Breakthrough New Artist.  This national partnership includes the Ultimate Fan Experience national sweepstakes, concert tour sponsorship, and extensive PR and Social Media…

GOLDEN Educator Residents & Top Finalists Announced! Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2016 GOLDEN Educators Residency: Isaac Alarid Pease from Albuquerque, New Mexico alaridpease.com Media Arts Collaborative Charter School Jessica Clark from Fairmont, North Carolina jessicaclarkart.com Lumberton Sr. High Bryan Wilson from Charlotte, North Carolina bryanwilsonstudios.com Northwest School of the Arts Collectively, these educators have been teaching for over 30 years. The residency is a partnership between the Alliance for Young Artists & Writers and Golden Artist Colors, who have partnered for a second year to offer an unprecedented opportunity for Art Educators with a student who received recognition in…

The newest addition to the collection of “Artist How-To” series include 3 new videos created by artist Minnie Small. In these short 2-4 minute videos, Minnie explains her tips and techniques for creating artwork using gouache. This content is great for artists just starting out with gouache, or for those who have interest in the media but need a bit of guidance on where to begin. She also demonstrates a gouache painting while narrating with tips along the way. The 3 videos available in the gouache “Artist How-To” set include: Video 1: Introduction to Gouache  Video 2: General Gouache Techniques Video 3: Gouache Time-Lapse Painting  All of these new videos are available on Strathmore’s YouTube channel. You can also download the videos…

Cachet 101 featured artist Alex Castaneda continues to put his ideas in motion using Daler-Rowney art supplies on the NEW line of Cachet 101 Artist Pads. Alex has been using Daler-Rowney Cachet Recycled Earthbound Sketchbooks for the last 12 years, and when he heard about the new line of Cachet 101 pads, he was more than excited to create on it. The line features 26 SKUs (tape and spiral bound), covering the most popular techniques: Sketching, Drawing, Watercolor, Bristol, and Mixed Media in 108 lb., heavy-weight, and black paper (the fastest growing segment). The bold cover colors are eye-catching, and protect the high quality European Papers, which are FSC (Forest…

Strathmore strives to continue their commitment to develop innovative new products that meet artists’ needs, and are thrilled to introduce Strathmore Learning Series pads. These pioneer products combine the need for expert art instruction with quality art paper. httpv://youtu.be/U-QkRJuqYRI The Strathmore Learning series incorporates step-by-step art lessons, developed by popular art instructors, into a pad of quality Strathmore paper. Online video tutorials for each pad product creates an integrated learning experience that helps beginning and experienced artists explore a new art style. The first 3 products in the Learning Series line feature instruction from Christopher Hart, the world’s bestselling author of How-To-Draw books. Each of the Learn to Draw products in the Learning…

Key Features & Benefits Focused range covering all the needs of Artists & Students: 42 SKUs Selection of the most popular shapes (9 different head types) for Fine Art & Decorative Acrylic Painting Simplified & affordable selling prices (4 only): $5.99, $7.99, $10.99, $13.99 Bold, eye-catching high-tech design easily recognizable by the consumer Proprietary blend of high quality gold synthetic filaments for fluid & medium bodied acrylic paint Made by hand in the Dominican Republic, with the famous Robert Simmons Lifetime Guarantee against any defect in materials or workmanship The high quality & simplified pricing of Robert Simmons will appeal to your end-consumers with focus on Mixed Media techniques Arriving into MacPherson’s DC’s…