We are heartbroken to share the loss of one of our MacPherson’s family. Sylvia Odom, a member of our Suwanee night crew, was killed in her home on Monday evening. Her husband Samuel was also slain. The DeKalb county police have no description of the shooter or any witnesses. A roommate found the couple on Monday night. Our most heart felt sympathies go out to her family, friends and colleagues during this terrible time. Many within the industry are saying their goodbyes to Laurent Duthoit, Daler-Rowney’s Vice-President Sales Americas. He has left to pursue new challenges and opportunities. Laurent joined the company 11 years ago at Daler’s UK headquarters and later…
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Fila/Dixon Ticonderoga News
The senior leadership team at Fila/Dixon Ticonderoga has a plan for their global portfolio of brands that includes recently acquired Daler Rowney, LUKAS, Canson, Lyra Pencil, Maimeri and St Cuthbert’s Paper. The ultimate goal is to stitch all these companies into a global enterprise of popular brands. In North America that means a restructuring of their sales, marketing and logistics efforts to be more coordinated, streamlined and effective. The combined company is moving to a Key Account (KA) organization that will focus on national accounts, wholesalers and independent dealers serving consumers in the Art and Fine Art channel. In addition, Dixon and its family of companies will support the industry with experts and workshops that foster the…
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Derwent Consumer Brand Insights & Product Spotlight
Consumer research proves how important product quality is in determining brand preference in art materials and Derwent has a strong story to tell in this regard. Many of Derwent’s products receive high consumer ratings and deliver on key product characteristics such as intensity of color, the laydown of the material used, lightfastness and depth of color range. Derwent has the largest and most comprehensive range of fine art pencils available on the art materials market today following many years of intensive consumer research, with a focus on delivering market leading product innovation. In recent years, Derwent has launched new and innovative pencil ranges such as Inktense pencils and blocks and…
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Golden News Oct 2016
MacPherson’s Holiday Set Promotions for GOLDEN If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends! Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off. Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions. Retailer Support Items for QoR…
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New Product News from Sanford!
Just in time for the Holidays – perfect gift for the Adult Coloring crowd! Three new kits are being introduced: Prismacolor Complete Tool Kit – this kit contains: 24 Premier Colored Pencils, Black fine marker, Blender Pencil, Eraser, Sharpener and Coloring Illustration Booklet. Custom illustrations from Penguin Random House (pages from top coloring books!) in a high-quality giftable box. Sharpie Aquatic Coloring Kit – this kit contains: 10 Sharpie UltraFine permanent markers, 10 Sharpie Fine permanent markers, and a custom illustration booklet of heavy weight paper. The markers included in this set are a unique color pallet curated specifically for a custom-designed coloring book with a bold theme in a giftable box. PaperMate Flair…
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Strathmore Introduces “Strathstore” Rewards
Strathmore Artist Papers™ would like to reward retailers, their customers, and store employees by offering unique Strathmore branded promotional items. Retailers can earn points simply by purchasing Strathmore products, and then they can redeem those points for free promotional materials on the brand new “Strathstore” portion of the Strathmore Retailer and Distributor Tool site. This program is open to all brand rewards customers, iAMart customers, and AGA customers. Point balances will be uploaded into retailer accounts in the Strathstore twice a year (February/August) based on retailer purchases through distribution. This added segment of the Brand Rewards program is an extra benefit for purchasing Strathmore products. There are a wide variety…
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New Princeton Select Brush Sets
Princeton introduces 14 new Select Artiste Brush Sets. The sets have three retail price point; $9.99, 19.99 and 29.99 and represent a savings of approximately twenty percent off the combined individual brushes. In addition, an informative brochure, “What Does This Brush Do?” is available to educate consumers and promote sales. Now available in MacPherson’s DC’s. See all the details here Select Set assortments are available for shipment and include the brochures and a holder for your display, which fits above the open stock display header or power panel.
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Talens News October 2016
Now Available! Bruynzeel Dutch Masters (Rijks Museum) Pencil Sets At Talens their Dutch heritage is important, and as a partner of the Rijksmuseum in Amsterdam, one of the world’s most prominent museums, they are proud to offer these incredibly giftable pencil sets which embody the Dutch golden age. An inspiration for any art enthusiast, these sets are priced to sell and are the perfect item for your store window this holiday season. Prices range from $14.95 to $44.95 and include Colored Pencil, Watercolor Pencil and Graphite. Check them out on MacPherson’s Online Express Now Available! Cobra Study Cobra (named after the post war artist movement that represents the cities of Copenhagen, Brussels and…
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Legion: A New Look For The Artist
As true pioneers in the art of making paper, Legion not only innovates paper but its packaging as well. With this redesign Legion breaks from traditional cover styles as the new covers owe their elegance to simplicity. The covers literally tells creatives, both novices and professionals, what they need to know before choosing one of the papers. What does the paper feel like? What are its possibilities for all drawing techniques and watercolor? What will the results look like? With all essential qualities conveyed in words, graphic additions become superfluous. This enables Legion to choose a cover design that is simple, quiet and sleek. The array of subtle colors on all of the products serve as…
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Jacquard Products proudly sponsors Johny Dar’s “Jeans For Refugees”
“Jeans for Refugees” is an artistic fundraising initiative from acclaimed fashion designer and artist Johny Dar. The project seeks to benefit displaced peoples around the world, with all proceeds going to the International Rescue Committee (rescue.org). Over one hundred celebrities have donated jeans to the project, including Emma Watson, Sharon Stone, Kate Moss and Tom Waits, to name a few. Each pair of jeans will be hand-painted by Johny Dar and auctioned online at catawiki.com. For the project, Johny is using Jacquard’s Lumiere 3D paints exclusively, which Jacquard happily donated. Each pair is a work of art and a stunning testament to Lumiere 3D’s potential. Jacquard is thrilled to be…
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FW Fluorescent Colors for INKTOBER!
Make October INKTOBER! Ink it up, brighten, highlight, and make it POP with the fun, colorful trending fluorescent colors by FW INKS – fluorescent pink, yellow, blue, green, red and orange. FW Inks are permanent and lightfast acrylic paints that are fluid and perfect for mixed media projects, fine art work, craft and hobby works. Paint on wood, plastic, metal, non-fire ceramics, glass, paper, canvas, stone, shells and much more. Discover the endless possibilities with FW inks. The 1 oz, Bottles are priced at $7.99/bottle and a little bit goes a long way. Check out Daler-Rowney sponsored artist, Collin Chan, who creates artworks with Daler-Rowney FW Ink. Pictured below, Collin used the very vibrant fluorescent…
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Masterclass Calligraphy from the British Calligraphy Specialists
Manuscript Pen Company has launched an exciting and captivating compendium of quality calligraphy items this year, which will lead beginners and the more advanced to truly master and enjoy the Art of Beautiful Writing. Whether you want to treat friends and loved ones with an inspirational gift or try this rewarding craft yourself, the Masterclass set will provide you with all you need to start calligraphy in a modern and practical presentation case. The tin storage case contains: Two Manuscript classic fountain pens Four nib options to explore thin and thick strokes 12 ink cartridges in assorted colors One ink converter which can be used in conjunction with Manuscript ink bottles for a longer…
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Industry News
After nearly 18 years with MacPherson’s as one of our anchor account managers in Southern California, Sandy Goodstein is stepping down. In an environment of ever changing market conditions, traveling sales territories have encompassed larger and larger geographies. Sandy considered carefully the company’s offer of relocation outside the state of California and in the end chose to remain close to family and friends. We understand and appreciate all she has done to help our company grow and blossom over all these years. Many thanks Sandy and good luck in all your new ventures. Octogenarian Dick Wiest, who has held an important sales post at MacPherson’s for over 21 years has retired.…
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Derwent Vision 2017 – Drawn to Perfection
For generations, artists have chosen and trusted the Derwent® brand for art materials around the world. With a proud history dating back to 1832, Derwent’s innovation comes from a deep understanding of artists. Derwent appreciates that their needs and aspirations may change over their artistic life, and with this in mind has produced a range of art materials that span from the first colouring pencil to the highest professional quality products – the majority of which are made in their British manufacturing plant in The Lake District, Cumbria, in the UK. https://youtu.be/b8Tmz6crROo Quality, craftsmanship and innovation are key cornerstones of the Derwent brand. This is achieved by setting stringent quality…
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New and Improved Jacquard Marbling Kit
Paper marbling has a fascinating history. No one agrees on where or when the art form actually originated. Indeed, marbling seems to have at least two separate histories: one in East Asia starting in the 11th century (the “sumigashi” tradition) and one in Central Asia starting in the 15th century (the “ebru” tradition). In 17th century Europe, marbling quickly established itself as a standard book art, and its secrets were closely guarded for centuries. Because each print is unique, marbling was even used as a measure to prevent forgery of official documents and signatures! Great for the holidays! These days, the art of marbling is used for so much more…
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Discover the 4ARTIST MARKER – Pébéo’s NEW oil paint marker!
More than a traditional oil-based marker, the Pébéo 4ARTIST MARKER is the ultimate contemporary painting tool for all artists! Available in four tip sizes, the range includes 18 highly pigmented, vivid colors and exceptional metallics. They offer a scratch-free application and a homogeneous, paint-like finish with high fidelity from wet to dry. Just like oil paints, these fast-drying permanent colors can be reworked when dry to obtain shades, glazes, gradients and fading effects. The tips can also be saturated with color to create splatter and drip effects. Use them on a variety of surfaces including the Pébéo Liquid Art Panels, canvas, wood, plastic, and metal, for a wide array of…
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Introducing Zebra Pen
MacPherson’s is bringing in a new line of superior writing instruments called Zebra Pen. In stock soon! The Zebra Pen brand is as unique as the products we sell. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd. wanted a company name that would be memorable and also appropriate for their export business to other countries. He opened an English/Japanese dictionary and stopped at “Zebra.” Upon further research, Mr. Ishikawa found that zebras are gentle animals with a strong family herding instinct. This was an important attribute, since he wanted to build a business in which employees and customers were all part of a family-like culture. Today, Zebra…
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Industry News
Julianne Eastman, the appreciated southern California Manufacturer’s Sales Representative passed away on August 21st after a valiant battle with cancer. She leaves 3 young children, Noah, Savannah and Charlie. Her dad and mom, Ken and Diane with brother John Mark Eastman have announced a life celebration called Remembering Julianne Eastman for Friday, September 9th at 2:00 pm (doors open 1:30 pm) at the First Christian Church of Huntington Beach 1207 Main Street Huntington Beach, California 92648 Reception Following. Read here for full details http://www.strugglingtostand.com/2016/08/25/an-invitation-to-attend-juliannes-celebration-of-life/ Aubin and David Van Berckel of Opus Art Supplies in Vancouver, BC have created a wonderful edible garden that surrounds their property on Bowen Island, just…
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NEW Strathmore “Pink Pads”
PORTRAITS WITH A PURPOSE Strathmore® is very excited to announce new products that help support a wonderful non-profit organization. Available this fall, two NEW limited edition pads, which feature bright pink covers and beautiful portraits. One pad will be made from Strathmore’s traditional 300 Series Sketch paper, and the other will feature the Desert Rose Strathmore Artagain® paper. 5% of the Strathmore profits from sales of these pads will be donated to In My Father’s Eyes, a 503 (c) 3 non-profit organization that works with children who are fighting a life threatening disease or who have lost their battle. The goal is to help these children focus on their beauty instead…
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Golden News for August 2016
New! QoR Demo in a Box – Available Now! The new QoR Demo in a Box started shipping on August 8 and contains everything you need to conduct a successful demonstration of QoR Watercolor. Utilize this kit for presentations to art groups, mini-workshops, training store staff and attracting artists to your store with in-store demonstrations. The kit includes a step-by-step demonstration guide, four QoR colors in 11ml tubes, a brush and substrates to demonstrate on. Some of the exercises and talking points include information about the following: Pigment information Color intensity QoR Grounds GOLDEN has also created a video to demonstrate some of the exercises and talking points in the…