A New Look for GOLDEN Grounds, Mediums, Additives and Varnish Golden Artist Colors offers the broadest range of professional quality acrylic colors, mediums and grounds, providing artists limitless possibilities for creative expression. While the most dedicated GOLDEN customers understand the full breadth of their offering, many artists could benefit from a deeper knowledge of gels, pastes, grounds and other non-color products. They have yet to unlock the full potential available to them through Golden’s complete product line! There is a tremendous opportunity to engage with artists and educate them on the possibilities contained within this segment of the GOLDEN line. Golden’s re-stage is an integrated campaign that includes new packaging design, in-store signage…

As the success of the Liquitex Special Release Muted Collection continues, Liquitex is excited to announce two new merchandising options for the collection. The first is a free standing display unit which holds the counter top unit with open stock and all three sets. This is an option for retailers who do not have space for the countertop or who want to make a feature of the collection. The next is a suggested endcap that contains the muted collection, white and black in Heavy Body, Soft Body and Ink, plus top selling mediums and space at the bottom for canvas of the retailer’s choice. The headers are orderable items and the…

Building off of the adult coloring trend, there are still a large amount of artists and cross-over crafters interested in trying new art surfaces and techniques. Based upon this, Strathmore’s product team developed a product that encourages art enthusiasts to try a new media and let their imagination come to life, while still offering a basic structure to work from. This new product, Designs for Watercoloring Pads, offer preprinted designs on a quality art surface meant to be used with watercolor paints. Strathmore has partnered with artist Joanne Fink to feature Zenspirations® designs in these three new products. The beautiful and inspirational artwork is preprinted in black on Strathmore® 140 lb. watercolor…

Jacquard Airbrush Colors are unique among airbrush paints. Like Jacquard’s other paints, they were formulated for optimal performance on fabric. This means they exhibit superior permanence and durability compared to other acrylic paints, making them ideal for non-traditional surfaces such as leather, vinyl, plastic, rubber, etc. Their excellent adhesion and durability make Jacquard Airbrush Colors particularly popular among shoe, sneaker and leather painters, who require paints that will hold up well to flex and wear. As “fabric paints,” they are exceptionally flexible and resistant to cracking, chipping and peeling – more so than any other brand. The paints also leave fabric super soft to the touch. Check out this leather jacket,…

Visit GOLDEN at Creativeworld 2017 For close to 18 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year GOLDEN looks forward to having this time to visit with friends and trading partners. Please plan to see them in booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor. Creativeworld runs from January 28 through January 31, 2017. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at bhartman@goldenpaints.com. httpv://youtu.be/L-vakb5qqAE www.goldenpaints.com www.WilliamsburgOils.com www.QoRcolors.com Golden Artist Colors Develops New Lecture…

We’re happy to share a great video about the quality and care that our newest exclusive brands partner Derwent puts into the manufacturing of pencils. Look for MacPherson’s and Derwent to be a great partnership starting with the new retailer friendly MAP program. MacPherson’s Derwent MAP program will be effective Jan 1, 2017. Get all the details on Online Express > Business Basics > MAP Policies or download the MAP policy in a PDF. We hope you’ll see here that they’re just as passionate about what they do as we are about our business. Education and quality are critically important to building the loyal relationships with consumers that last a lifetime. httpv://youtu.be/b8Tmz6crROo    

Many artists have asked what the differences are between the different DANIEL SMITH Luminescent Watercolors; Iridescent, Interference, Duochrome, and Pearlescents. Daniel Smith Owner/CEO John Cogley explains the differences: Iridescent: Reflection – particle of light hits paint/pigment matrix and bounces back. Much like a mirror. Interference: Refraction – particle of light enters the paint/pigment matrix and scatters light. Duochrome: is one pigment that bounces between two colors. Pearlescent: adds opalescence – like an opal or pearl – to the color it’s mixed or glazed with. DANIEL SMITH Luminescent Watercolors are wonderful for painting the special visual effects found in nature Nature has optical surprises in the colors that you see in…

NEW Arches Watercolour Paper Video! Made in France exclusively from cotton, Arches Watercolour is a paper made from long fibers that give it strength, beauty and an inimitable feel. Naturally protected against the acids in the environment, Arches Watercolour does not yellow, and guarantees the lasting beauty of your works. Made the traditional way, on a cylinder mould, Arches Watercolour has a harmonious natural grain. The fibers are evenly distributed, making the paper more stable, with very limited deformation. Each sheet is torn off by hand, leaving four deckle edges. They are subjected to a final visual inspection and only the best sheets are retained. Arches is the only paper…

Last week Prismacolor started airing a new TV commercial just in time for the Holiday selling season! Check it out: httpv://youtu.be/o_wu7_XCr8c Also, NewellCo/Sanford finally completed the Prismacolor tutorial videos by artist Shelley Minnis and they are up on YouTube to allow retailers to post on social media sites. Blending:   httpv://youtu.be/QO4qPc1idu8 Watercolor pencils:  httpv://youtu.be/ObeIUEsZqhg Sharpener & Eraser techniques:  httpv://youtu.be/5CrMPSuQBfM This all ties together with the Prismacolor consumer rebate currently in progress on ALL Prismacolor products, just in time for the holiday season. See your MacPherson’s Account Manager for details.  Also, the rebate forms will be available to download at www.Prismacolor2016rebate.com. This program is exclusive to the Fine Art & Craft Channel!  Each receipt will be required…

“Just Add White” Promotion for Winsor & Newton & Liquitex Colart is excited to extend the “buy-in” deadline for retailers wanting to take advantage of the exciting “Just Add White” Promotional opportunity, just in time for the holidays and Winter Back to School! This offer gets you your Winter Back to School Discounts PLUS an additional 25% worth of FREE Titanium Whites, with a consumer promotion that will help build extra excitement around these ranges and building your customer’s color collections for Winter! Focusing on several key collections, this offer includes both Winsor & Newton and Liquitex brands. Ranges included are Winsor & Newton Artists’ Oil Colours (37ml), Winton Oil Colours…

Strathmore is excited to expand their initiative to offer consumers educational information as it relates to art. The video series called “Artist How-To” videos launched in May, 2015, and in these short video segments, Strathmore has paired with professional artists to offer artist tips and techniques as it relates to a specific type of art and mediums. The newest addition to the collection of “Artist How-To” videos available, include 3 new videos created by artist Grace Hart. In these short 2-4 minute videos, Grace explains her tips and techniques for creating artwork using paper cutting. This content is great for artists just starting out with paper cutting, or for those who…

To celebrate the 10th edition of our on going Montana BLACK limited edition artists series, we have this time joined forces with US born artist, Tristan Eaton. Eaton is no stranger to the world of graffiti and mural making. The color of choice was the Montana BLACK, BLK 5070, Horizon. Bringing the can to life, Eaton has managed to tie in some of his trademark visual elements like faces, typography, line work, op art and image layering. Keeping the bar high, we are proud to announce that this beautiful addition to the Montana BLACK Artists Series is now available while stocks last. All stock in the USA has been placed into…