If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends!   If you have any questions regarding these product discontinuations, please contact your GOLDEN Sales Representative or your MacPherson’s Account Manager.

Strathmore is excited to introduce two NEW Coal Black items, just in time for the gift giving season! The new Coal Black products feature a rich, saturated black surface to help create a dramatic piece of art. New Coal Black Greeting Cards and Coal Black 4” x 4” Artist Tiles are made from Strathmore 400 Series Artagain® Coal Black paper, which is 60 lb./160 gsm. This surface is very good with gel ink pens, opaque pens, soft pastels, light colored charcoal, and colored pencils. Strathmore Coal Black items feature: Rich, saturated black colored paper. Fiber-enhanced surface. 30% post-consumer fiber. Acid free. Made in the U.S.A. New smaller 4” x 4” size…

100 Years of Fashion & Fun A Drawing & Coloring book by Valerie LaPointe, Animator at Pixar Published by General’s Art Press Check out this short video about the inspiration for the new book & the author! httpv://youtu.be/fuIsKR4PYfE Travel through time and fashion with a fun, inspiring step-by-step drawing AND coloring book! 100 Years of Fashion & Fun promotes creativity and discovering your own style. It’s also a clever way for families to connect kids with parents, aunts, grandparents and to learn about the hairstyles, shoes, clothing and hobbies each generation enjoyed.  A Must For Holiday Gift Giving! Book includes over 120 pages of coloring, activity and drawing including fashion, hobbies,…

GOLDEN OPEN Acrylics Heighten Monoprinting Awareness Artists everywhere can’t stop talking about using GOLDEN OPEN Acrylics for Monoprinting. A trend with mixed media artists that continues to gain momentum, the possibilities for experimentation are endless! To see what the excitement’s all about, check out GOLDEN’s new video, recently posted to  YouTube, where GOLDEN Working Artist Program Director Patti Brady demonstrates monoprinting with OPEN Acrylics on a Gelli Plate. The slow drying properties of OPEN make it an excellent choice for this technique! httpv://www.youtube.com/watch?v=E6_qyrPHxgc For a more detailed explanation of Monoprinting, take a look at an article written by GOLDEN Working Artist Kevin Greeland, which was included in Issue #32 of the Just Paint newsletter. You…

The New Wave White Pad disposable paper palette is available in a ergonomic hand held design (NW403) and a traditional rectangular design (NW404). The New Wave Grey Pad (NW00401 & NW00402) and the White Pad are the only disposable paper palettes available glued on three edges, thus providing artists that which they desire; a stable surface from which to mix paints without concern about pages tearing out while mixing, blowing in the wind, or curling. Unique ergonomic design, top quality production in Pennsylvania, and competitive price points place these products at the top of their category and now available from MacPherson’s! Login and add them to your cart on MacPhersonArt.com: White Pad Paper Palettes Grey…

Color heavily influences the Sharpie brand and consumers look to Sharpie to help them be creative and expressive.  Sharpie Electro Pop is color innovation inspired by electronically engineered colors.  Sharpie Extreme delivers a bolder line with vivid colors so you can see your mark on ANY surface and has fade resistant ink that withstands extreme conditions – perfect for any activity that requires your mark to last! These sets are available NOW from MacPherson’s. Check out these products on MacPhersonArt.com (by clicking on the links above) and add them to your cart!

ARTGRAF DRAWING GRAPHITE PUTTY ArtGraf has combined their innovative formulas with premium artist grade graphite and created an exciting new drawing material with the consistency of putty. Artists can now shape their own drawing tool for large or small areas. No. 1 can be used dry or with water-soluble techniques to create an endless range of light and dark shades of graphite. The 150 gram package is re-sealable to keep the putty moist and ready to use. If the putty begins to dry, simply add the desired amount of water for continuous use. • ArtGraf No.1 contains excellent fixative characteristics • Allows users to shape their own drawing tool based on…

Strathmore Artist Papers is excited to continue adding to their video libraries in 2015! They started launching short product videos in 2014, and are thrilled to introduce the NEW Strathmore Writing product video. This new product video is now available online, and can be an excellent tool in educating consumers and generating excitement for these new products. Like all of their product videos, the new writing video is perfect to share on your retailer social media sites. Product videos are also a great tool to educate in-store staff on product uses and specifications. Run the video in your store on a continuous loop to generate excitement about the new Strathmore Writing products with your…

Princeton Brush has created updated graphics for its brush displays. These new, colorful display inserts are available at no charge so that retailers can have an updated look for their brush department. Please click here to download an excel order form. By completing the form and sending it back (e-mail instructions on bottom of form), Princeton will send these graphics to your store or a distributor rep (whatever your preference). Key points about the upgrade form: Please note that for Polytip bristle (6400 and 6450) we will replace the current display fixture (Birchwood) with new displays to match the rest of the lines. There are a few less skus going forward in the…

MacPherson’s B-T-S Buyer’s Guide Be sure to take a look at the new Back-to-School Buyer’s Guide from MacPherson’s to see the latest promotional offerings for GOLDEN Acrylics, Williamsburg Oils and QoR® Watercolors! Don’t Miss Out! Digital Assets Available to Promote Buy Big & Save! The Buy Big & Save promotion highlights GOLDEN’s pricing model, which provides more value to artists each time they step up in size. This fall, Golden is focusing that message on larger sizes of High Flow Acrylics. Ounce for ounce, artists can save up to 40% when they buy a 4 oz. High Flow instead of 1 oz. Digital assets, including the images from this communication, are available…

7/21/2015 Royal Talens is excited to announce that as of January 1st, 2016, they will be importing directly through their own entity here, Royal Talens North America, into the United States and Canada. They would first like to thank Canson Inc. for their years of support with the Royal Talens lines. Below are some points which will help you in addressing initial questions during this transition period: Supply Chain – Canson, Inc. has agreed to continue to supply product for North America throughout this transition. Orders placed from now until the last shipping day of 2015 will be handled by Canson Inc. and it’s distribution partners such as MacPherson’s. They expect no disruptions in…

The great thing about this exploding trend is that the more these books continue their meteoric rise, the more the companion art supplies sell. Savvy retailers make fresh consumer’s in-store navigation easier by building prominent end-caps complete with the latest books and coloring materials (colored pencils, markers and media). MacPherson’s has put together a spreadsheet containing our complete selection of these books to make validating and refreshing your product mix all that easier. Click here MacPherson’s Adult Coloring & Zentangle Books Here is a video showcasing one of our more recent additions, the Pictura line from Walter Foster httpv://vimeo.com/75527257?from=outro-embed

Mix More Media – New Content Added! Last month GOLDEN shared their new Mix More Media website with you. If you haven’t had a chance to visit the site yet, please do so. They’re adding content regularly and just added a new video detailing the use of Gels & Pastes for creating impasto effects. This example focuses on a landscape. You can find the video here: Impasto Landscape with Gels & Pastes Impasto Landscape : Golden A-Z Set from Golden Artist Colors on Vimeo. Patti Brady demonstrates painting using texture and colors. She mixes Fluid Colors with Gel Medium and produces a basic landscape using a wet-on-wet technique with Light Molding Paste,…

Strathmore Artist Papers is excited to announce the introduction of their project in July, 2015! In an effort to support the NAMTA “Art Matters” initiative, and to help promote art in their local community, Strathmore will be participating in what they’re calling “paper drops” at local events this summer. They’ve loaded up a pick-up truck with Strathmore products, supporting art materials and colorful signage to excite event participants about art. Their first event was held on July 15th in Appleton, WI, the city in which Strathmore is headquartered. At each paper drop event, they will be handing out a bag containing free art supplies to event participants. Limited to one bag per present person, each recipient…